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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Humor
Why Slim Jim Bacon Jerky Is Better Than A Relationship
With Slim Jim Bacon Jerky hitting the marketplace, the product needed a socially driven marketing c…
Influencer & Celebrity Campaign
Wilton + Rosanna Pansino = Winning Combination
Wilton Cake Decorating wanted to do something big in 2015. Rosanna Pansino of Nerdy Nummies caught …
YouTube
Wilton YouTube Channel Increases Subscribers by 290 Percent
YouTube is a main source for people searching for DIY and how-to content, as well as recipes and ho…
Real Time Response
finalist
bronze honor
Wingstop #SquashTheBeef
Leverage current pop-culture events & trends, and Wingstop's brand authority to make a big splash o…
Video
winner
Wish Writer
The Holiday season is the most critical time of year for Macy's. For the past eight years, Macy's "…
Mobile Campaign
WITS Academy SMS Campaign
Promote upcoming new Nickelodeon series, WITS Academy, by expanding the magical world and providing…
Non-Profit
Women's World Cup #WorldClass Campaign
Success on the field, in the classroom and in life is at the heart of the NCAA's missions. We suppo…
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…
Emojis
Workaholics Emoji and Gif Keyboard
Why communicate with words when you can just use emojis from Comedy Central's hit stoner sitcom Wor…
Media Buying Strategy
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) b…
Gamification
World of MAX
As a brand that sells ice cream, Paddle Pop faces challenges in reaching our audience due to genera…
Facebook Presence, Instagram Presence, Twitter Presence, Entertainment, YouTube Presence, Sports
finalist
gold honor
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
Live Streaming Video, Emerging Platform
finalist
WWE Tough Enough
The return of WWE's reality show WWE Tough Enough to USA Network introduced viewers to one of our m…
Multi-Platform Campaign
finalist
WWE WrestleMania 31
Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE …
Video, Games
Xbox Jump Ahead Campaign
The Xbox One is the only place to play the greatest games lineup this year, like Halo 5: Guardians,…
Influencer & Celebrity Campaign, Humor, Video, Games
Xbox One Innovation Guy
To drive awareness for Xbox One's newest features and most recent innovations- including backward c…
Fashion, Beauty & Luxury
Xyrena: The Olfactory Rebels | Brand Launch
The fragrance industry has been stagnant with very little innovation for years. Xyrena is a new dis…
Social Good Campaign
Yard for Sainsbury’s Active Kids Campaign 2015
2015 marked a decade of Active Kids and to celebrate the occasion Sainsbury's approached Yard with …
Photography and Graphics
finalist
ZICO Coconut Water Puts Life in Perspective – Literally and Figuratively
At ZICO, we think life is better with a glass half-full mentality - so we created a unique content …
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