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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Humor
Why Slim Jim Bacon Jerky Is Better Than A Relationship
With Slim Jim Bacon Jerky hitting the marketplace, the product needed a socially driven marketing c…
Influencer & Celebrity Campaign
Wilton + Rosanna Pansino = Winning Combination
Wilton Cake Decorating wanted to do something big in 2015. Rosanna Pansino of Nerdy Nummies caught …
YouTube
Wilton YouTube Channel Increases Subscribers by 290 Percent
YouTube is a main source for people searching for DIY and how-to content, as well as recipes and ho…
Real Time Response
finalist
bronze honor
Wingstop #SquashTheBeef
Leverage current pop-culture events & trends, and Wingstop's brand authority to make a big splash o…
Video
winner
Wish Writer
The Holiday season is the most critical time of year for Macy's. For the past eight years, Macy's "…
Mobile Campaign
WITS Academy SMS Campaign
Promote upcoming new Nickelodeon series, WITS Academy, by expanding the magical world and providing…
Non-Profit
Women's World Cup #WorldClass Campaign
Success on the field, in the classroom and in life is at the heart of the NCAA's missions. We suppo…
Physical & Digital
finalist
Wonderpacks
Based on guest insights, people value experiences over things. Our task was to define Target's poin…
Emojis
Workaholics Emoji and Gif Keyboard
Why communicate with words when you can just use emojis from Comedy Central's hit stoner sitcom Wor…
Media Buying Strategy
World Kitchen 2015 Media Buy
Across World Kitchen (Corelle, Pyrex, Snapware, CorningWare, Baker's Secret, and Chicago Cutlery) b…
Gamification
World of MAX
As a brand that sells ice cream, Paddle Pop faces challenges in reaching our audience due to genera…
Facebook Presence, Instagram Presence, Twitter Presence, Entertainment, YouTube Presence, Sports
finalist
gold honor
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
Live Streaming Video, Emerging Platform
finalist
WWE Tough Enough
The return of WWE's reality show WWE Tough Enough to USA Network introduced viewers to one of our m…
Multi-Platform Campaign
finalist
WWE WrestleMania 31
Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE …
Video, Games
Xbox Jump Ahead Campaign
The Xbox One is the only place to play the greatest games lineup this year, like Halo 5: Guardians,…
Influencer & Celebrity Campaign, Humor, Video, Games
Xbox One Innovation Guy
To drive awareness for Xbox One's newest features and most recent innovations- including backward c…
Fashion, Beauty & Luxury
Xyrena: The Olfactory Rebels | Brand Launch
The fragrance industry has been stagnant with very little innovation for years. Xyrena is a new dis…
Social Good Campaign
Yard for Sainsbury’s Active Kids Campaign 2015
2015 marked a decade of Active Kids and to celebrate the occasion Sainsbury's approached Yard with …
Photography and Graphics
finalist
ZICO Coconut Water Puts Life in Perspective – Literally and Figuratively
At ZICO, we think life is better with a glass half-full mentality - so we created a unique content …
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