THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
By Campaign
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Additional Filters
Vine
finalist
Samsung Mobile US Launches the First Vine on Android
With Vine nearing its June 3rd launch on Android, the Samsung Mobile US team set out to engage our …
Consumer Electronics
,
Twitter Campaign
,
Customer Service
,
IRL
winner
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-e…
Tumblr Campaign
,
Tumblr of the Year
Sanjay and Craig's Rad Awesome Tumblr
When Nickelodeon launched their newest animated series, Sanjay and Craig, we took to Tumblr to spre…
B2B
SAP’s Better Run World social media campaign
In a nutshell This is the story of how we changed the perception of SAP. Traditionally seen as a…
Food & Beverage
winner
Say It With Bacon
People love bacon, but they aren't particularly choosy about which bacon they love. Oscar Mayer ask…
Humor
,
Facebook Campaign
,
Consumer Brand
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
Video Games
Scribblenauts: Maxwell Goes to the Movies
In 2013, Warner Bros Interactive Entertainment (WB Games) was prepared to unleash a crossover video…
Technology
,
Branded Mobile App
SeaWorld Orlando: Antarctica's Epic Voyage
SeaWorld Orlando was building its new attraction – Antarctica: Empire of the Penguin, and needed a …
Television
,
IRL
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from ins…
Video
Sharp Art of Amazing Campaign
Sharp, along with two other voices in picture quality – RED and THX, launched the Art of Amazing C…
Branded Mobile App
finalist
Sherwin-Williams ColorSnap Glass
We didn’t just map a digital future for paint giant Sherwin-Williams. We revolutionized the way con…
Facebook Page
finalist
Skittles Facebook Page
Hey there, Shorty Awards! I’m The Rainbow, and I’m psyched to tell you all about my awesome Skittle…
IRL
finalist
Skype: #SmileStation
Skype had just launched a partnership with Toshiba which included one month free of Skype’s Unlimit…
IRL
Skype: Smile as you go…
Skype are known for 1-2-1 video calling but far fewer people know about Skype’s paid services – whi…
Telecom
finalist
Skype: Your City, Your Passion
While Skype is an inherently social communications tool, interactions over Skype are not publicly v…
Facebook Campaign
,
IRL
finalist
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one …
Facebook Page
Smokefree Women: Facebook Engagement That Helps Save Lives
Community engagement is more than just PR jargon or a trendy Facebook metric. For women trying to q…
Real-Time Response
,
Brand Response
,
Twitter Campaign
winner
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
Fashion
winner
Snap a moment of color. Win a week in Maui.
CHALLENGE: Every year, Maui Jim and Sunglass Hut partner together to run a consumer engagement …
Music
finalist
Snoop Dogg: Digital Tastemaker and Leader on Social Platforms
The year of 2013, Snoop Dogg took the world by storm and continued to solidify himself as a pivotal…
Social Good Campaign
Social Good Summit
Mashable is committed to the power and influence that social good has around the world 365 days a y…
B2B
,
Fortune 500 Brand
SocialU: Empowering the Enterprise
In recognizing that our employees are on the front lines of our brand’s voice, we identified a busi…
Fortune 500 Brand
Southwest Airlines is NUTS about Social Media
Southwest Airlines is the most LUV'd airline in Social Media! The airline has a small, but mighty,…
Gamification
Spartacus: Battle for Nuceria
Research shows that word of mouth is the most effective type of marketing. Our goal with Battle for…
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