THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Vine
finalist
Samsung Mobile US Launches the First Vine on Android
With Vine nearing its June 3rd launch on Android, the Samsung Mobile US team set out to engage our …
Consumer Electronics, Twitter Campaign, Customer Service, IRL
winner
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-e…
Tumblr Campaign, Tumblr of the Year
Sanjay and Craig's Rad Awesome Tumblr
When Nickelodeon launched their newest animated series, Sanjay and Craig, we took to Tumblr to spre…
B2B
SAP’s Better Run World social media campaign
In a nutshell This is the story of how we changed the perception of SAP. Traditionally seen as a…
Food & Beverage
winner
Say It With Bacon
People love bacon, but they aren't particularly choosy about which bacon they love. Oscar Mayer ask…
Humor, Facebook Campaign, Consumer Brand
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
Video Games
Scribblenauts: Maxwell Goes to the Movies
In 2013, Warner Bros Interactive Entertainment (WB Games) was prepared to unleash a crossover video…
Technology, Branded Mobile App
SeaWorld Orlando: Antarctica's Epic Voyage
SeaWorld Orlando was building its new attraction – Antarctica: Empire of the Penguin, and needed a …
Television, IRL
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from ins…
Video
Sharp Art of Amazing Campaign
Sharp, along with two other voices in picture quality – RED and THX, launched the Art of Amazing C…
Branded Mobile App
finalist
Sherwin-Williams ColorSnap Glass
We didn’t just map a digital future for paint giant Sherwin-Williams. We revolutionized the way con…
Facebook Page
finalist
Skittles Facebook Page
Hey there, Shorty Awards! I’m The Rainbow, and I’m psyched to tell you all about my awesome Skittle…
IRL
finalist
Skype: #SmileStation
Skype had just launched a partnership with Toshiba which included one month free of Skype’s Unlimit…
IRL
Skype: Smile as you go…
Skype are known for 1-2-1 video calling but far fewer people know about Skype’s paid services – whi…
Telecom
finalist
Skype: Your City, Your Passion
While Skype is an inherently social communications tool, interactions over Skype are not publicly v…
Facebook Campaign, IRL
finalist
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one …
Facebook Page
Smokefree Women: Facebook Engagement That Helps Save Lives
Community engagement is more than just PR jargon or a trendy Facebook metric. For women trying to q…
Real-Time Response, Brand Response, Twitter Campaign
winner
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an av…
Fashion
winner
Snap a moment of color. Win a week in Maui.
CHALLENGE: Every year, Maui Jim and Sunglass Hut partner together to run a consumer engagement …
Music
finalist
Snoop Dogg: Digital Tastemaker and Leader on Social Platforms
The year of 2013, Snoop Dogg took the world by storm and continued to solidify himself as a pivotal…
Social Good Campaign
Social Good Summit
Mashable is committed to the power and influence that social good has around the world 365 days a y…
B2B, Fortune 500 Brand
SocialU: Empowering the Enterprise
In recognizing that our employees are on the front lines of our brand’s voice, we identified a busi…
Fortune 500 Brand
Southwest Airlines is NUTS about Social Media
Southwest Airlines is the most LUV'd airline in Social Media! The airline has a small, but mighty,…
Gamification
Spartacus: Battle for Nuceria
Research shows that word of mouth is the most effective type of marketing. Our goal with Battle for…
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