THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 6th Annual Shorty Awards Best Facebook Campaign

Social media sites may come and go, but the significance of Facebook has yet to waiver. With over 1 billion users on the site, Facebook has become a vital part of every marketing strategy.

This award is presented by Unmetric, the social media benchmarking company that provides deep intelligence on campaigns across Facebook. As a social media support system, Unmetric analyzes Facebook campaign performance and translates those results into actionable award-worthy insights. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results. Click here to see the previous winner and nominees.

Added value for entering: For every entry you will receive a free trial of Unmetric.

Finalists

finalist
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
finalist
Alex and Ani increase Facebook ad ROI 80% with eBay Enterprise and Kenshoo Social
Facebook has grown to become a vital part of the digital marketing mix for brands and proven itself…
finalist
Banana Republic's #BRLove4All
As a San Francisco based-brand, we were one of the first companies to celebrate the Supreme Court’s…
finalist
Join the Realm
Leading into its third season, Game of Thrones was poised to make the leap from popular television …
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
finalist
Nissan - Passion Genome
For the launch of the redesigned Nissan Versa Note, the overarching "Your Door to More" campaign en…
finalist
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one …
finalist
The Pepsi Like machine
For over 50 years promo girls have been handing out samples at intersections, shopping malls and ot…
finalist
University of Phoenix’s The Student Center
In 2013, University of Phoenix students faced some pretty unique challenges. They were chasing …

Nominees

"The Power Inside"
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the inva…
finalist
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
Airlines for America: Don't Ground America Campaign
On Tuesday, April 16, the Federal Aviation Administration (FAA) advised Airlines for America (A4A) …
finalist
Alex and Ani increase Facebook ad ROI 80% with eBay Enterprise and Kenshoo Social
Facebook has grown to become a vital part of the digital marketing mix for brands and proven itself…
finalist
Banana Republic's #BRLove4All
As a San Francisco based-brand, we were one of the first companies to celebrate the Supreme Court’s…
BarkBox vs. Citrus Lane The Epic Battle of Cute
Puppies and babies have long battled each other over the crown of online cuteness. BarkBox and Citr…
Cabo Diablo
Cabo Diablo is the newest addition to Campari America’s line of Cabo Wabo Tequilas. The liquid feat…
Coca Cola Arctic Home
In the first quarter of 2013 Coca-Cola launched the campaign ‘Arctic Home’ in 16 European countries…
Discover Gift&Get App
During the holiday season, Discover needed to spread the word about ShopDiscover, their shoppin…
DoubleTree by Hilton – Tropicana Las Vegas Facebook Marketing Campaign
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels that span a va…
Drunk History
Drunk History has always been an exercise in reinterpreting our collective past, using a ton of boo…
Etihad Airways - Vietnam Eats Facebook competition
In October 2010, Etihad Airways launched a Facebook competition to celebrate its new daily Ho Chi M…
Graceland
The USA series Graceland is a new kind of drama, so it demands a new kind of Facebook page. For Gra…
How The White Queen Reigned Over Facebook
As a premium cable network, STARZ wanted to increase awareness and tune-in for The White Queen, a s…
finalist
Join the Realm
Leading into its third season, Game of Thrones was poised to make the leap from popular television …
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
finalist
Nissan - Passion Genome
For the launch of the redesigned Nissan Versa Note, the overarching "Your Door to More" campaign en…
Pretty Little Liars Finale Party Sponsored by It Can Wait
AT&T partnered with ABC Family to utilize the power of Pretty Little Liars' passionate Facebook aud…
Purex 31 Days of Fun
THE CHALLENGE 1) Increase engagement with current consumers and 2) Identify and engage with new au…
Rock the Lunchbox
Parents are faced with the daily daunting task of making lunches that are healthier and their kids …
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
finalist
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one …
Tennis for the Modern World
At Esurance, we believe in the power of technology to make car insurance smarter and easier. From o…
finalist
The Pepsi Like machine
For over 50 years promo girls have been handing out samples at intersections, shopping malls and ot…
The San Francisco International Airport Brings Holiday Cheer
The San Francisco International Airport (SFO) has a solid presence across multiple social media pla…
winner
Turning the Internet Red
Late last year, the United States Supreme Court announced that it would hear two landmark marriage …
finalist
University of Phoenix’s The Student Center
In 2013, University of Phoenix students faced some pretty unique challenges. They were chasing …
Univision Deportes Summer Soccer Series
In the summer of 2013, Univision Deportes sought to create a unique experience in soccer utilizing …