THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

BarkBox vs. Citrus Lane The Epic Battle of Cute

Entered in Facebook Campaign

Objectives

Puppies and babies have long battled each other over the crown of online cuteness. BarkBox and Citrus Lane decided to end this debate once and for all by putting it to a vote and letting their Facebook communities battle it out. So began The Epic Battle of Cute! Puppies vs. Babies. 30 puppies and 30 babies went head to head in a wild week of Facebook voting. It was a pitched battle with the babies taking the early lead. In the end the pups rallied and proved once and for all who is top dog when it comes to cuteness. Cuz dogs ...

Strategy and Execution

Facebook Stories Feature: http://ruv.me/YouGuysAreTheBest Contest Microsite: http://ruv.me/1mpnkox

Media

Entrant Company / Organization Name

Bark & Co.

Link

Entry Credits