The Shorty Awards honor the best of social media and digital. View this season's finalists!

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Special Project NEW!
From the 6th Annual Shorty Awards

Sherwin-Williams ColorSnap Glass

Finalist in Branded Mobile App

About this entry

We didn’t just map a digital future for paint giant Sherwin-Williams. We revolutionized the way consumers shop for the perfect shade. A quartet of apps—including the first Google Glass retail app—removes the frustrating guesswork from the painting process, creating color inspiration that builds consumer confidence, accelerates the path to purchase and drives sales.For seven years, Resource has helped Sherwin-Williams become the industry leader of high-quality paints by fundamentally changing the way people discover and select color. In 2009, the agency launched the first ColorSnap mobile application, recognized by Advertising Age as one of the Top 10 Branded Apps of the Decade with over a million downloads to date. This year, the agency made history and headlines again with the launch of ColorSnap Glass, the first Google Glass application for a major consumer brand. Developed by Resource as part of the exclusive Google Explorer program, ColorSnap Glass allows people to instantaneously act on color inspiration by adding a digital layer right before their eyes. Google Glass wearers can take a picture, share it with ColorSnap Glass and the app then generates a palette of Sherwin-Williams colors captured in the photo. Users can share their creation on Google + and find the nearest store, all through this wearable technology. This latest tool in the quartet of our groundbreaking ColorSnap applications is not only helping a Fortune 500, century-old paint company get a jump on the competition, it lets consumers envision the future through the lens of ColorSnap Glass.

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