THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Consumer Electronics
PlayStation’s Social Media Team Key Source for PS4 News
Selling over 2.1 million units within two weeks of launch, the PlayStation 4 (PS4) has been the mos…
Food & Beverage, Branded Mobile App, Gamification
finalist
Poptopia + Pop Dongle by Pop Secret
People have obviously made video games. But nobody’s attempted to make a smellable mobile game befo…
Hashtag on Twitter
Pretty Little Liars #PLLReaction Campaign
After previous big plot reveals on Pretty Little Liars, we noticed a trend among fans in the social…
Television
Pretty Little Liars #WorldWarA Campaign
To get fans buzzing about the summer 2013 finale of Pretty Little Liars, we created a multi-platfor…
Facebook Campaign
Pretty Little Liars Finale Party Sponsored by It Can Wait
AT&T partnered with ABC Family to utilize the power of Pretty Little Liars' passionate Facebook aud…
B2B, Video
finalist
Project 2020
Introduction “2020" is a story about the near future based on a report entitled Project 2020 by th…
Consumer Brand, Auto
finalist
Project Drive-In
By the end of 2013, many of America’s remaining 400 drive-ins faced going dark forever with Hollywo…
Tumblr Campaign
finalist
Project Drive-In Tumblr
At the end of 2013, drive-in theaters faced a big problem. The movie industry’s switch from film to…
Social Good Campaign
finalist
Promise for Education
Ever dream of picking up the phone and hearing Bryan Cranston on the other end? The University of C…
Real-Time Response
Protein Service Announcement
To celebrate WestSoy’s new #BakedInBoulder redesign, reflecting the brand’s Colorado heritage and t…
Technology
finalist
Psych Pineapple Trifecta (slumber party, 100th fan vote, syndication platform)
https://share.mediasilo.com/#quicklink/E8EE94F6095941ED6D7130E1B9402A47 To celebrate the seventh…
Television
finalist
PSYCH Slumber Party
On February 15, 2013 USA Network gave its fanatical fans – Psych-Os an old school slumber party uti…
Facebook Contest, Facebook Campaign, Small Agency
Purex 31 Days of Fun
THE CHALLENGE 1) Increase engagement with current consumers and 2) Identify and engage with new au…
Twitter Campaign, Hashtag on Twitter
finalist
Purina: #PetsAtWork
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Social Good Campaign, Consumer Brand
Purina: Pets at Work
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Fortune 500 Brand
Purina: Trust
As a leader in the industry and having the honor of being the most trusted brand in their category,…
Branded Mobile App
Quartz web app
We designed Quartz, Atlantic Media’s business news site, to be read on tablet devices. We then adap…
Social TV
winner
Realtime Twitter Integration into Social TV Advertising
In a world first, never.no and Leo Burnett enabled realtime Twitter integration into Social TV Adve…
Financial Services
RISE
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors o…
Television
Roast of James Franco (#FrancoRoast)
The Comedy Central Roast of James Franco probed the question, "Is there anything that James Franco …
Facebook Campaign
Rock the Lunchbox
Parents are faced with the daily daunting task of making lunches that are healthier and their kids …
Large Agency
RPA
At RPA, we understand that social is fundamentally connected to everything we do. We don’t just cre…
Animated GIFs
Ruffles GIF Comic Book Series
In order to appeal to the nostalgic of twenty-something man-children and build awareness around Ruf…
Customer Service
finalist
Safaricom Ltd Kenya
We are a transformative telco. When it comes to customer service on Social Media, Safaricom Limi…
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