13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 6th Annual Shorty Awards Best Facebook Contest

This award honors the most effective and innovative Facebook Contest. All aspects of the campaign will be considered, including contest content, promotion and effectiveness.

Winners

Facebook Contest
winner
Briggs & Stratton Mower Mouth Contest
Mowing the lawn. It’s an unavoidable chore that unfortunately comes with loud machinery and the risk of bothering the neighbors or waking the kids. Until now. Briggs & Stratton, the world’s leading manufacturer of gasoline-powered engines for outdoor power equipment, has developed Quiet Power Technology (QPT) that reduces lawn mower engine…
Facebook Contest
winner
This Is SportsCenter - SportsCenter Facebook
SportsCenter asked its 8 million strong following on Facebook to rank their favorite "This Is SportsCenter" ads for an hour-long TISC countdown special on ESPN, with fan voting determined the order of the Top 10 in the show. The objective was to create an interactive fan voting app on the SportsCenter Facebook page where fans could vote, drive int…

Finalist

Facebook Contest
finalist
A's Pretty Little Answer Ball
AT&T partnered with ABC Family for a 360-degree sponsorship surrounding the Pretty Little Liars winter premiere. The sponsorship was amplified on Facebook with a unique interactive application, A’s Pretty Little Answer Ball. A is a mysterious figure on the show who sends eerie messages to the series' main characters. A's Pretty Little Answer Ball …

Nominees

Facebook Contest
30 Days- 30 Ways
The pursuit of Olympic glory- whether you follow these moments from your TV or your Twitter handle, everyone shares a special connection to Olympic athletes. We cheer them on from our couches, we sacrifice entire afternoons and evenings for the chance to clap from the sidelines and will them on to greatness. At the end of the day, we believe our support ma…
Facebook Contest
Auntie Anne's Cup of Cheer
For the 2013 holiday season, Auntie Anne's highlighted their mini products; original pretzel nuggets, cinnamon sugar pretzel nuggets and mini pretzel dogs. The freshly-baked nuggets are all served in a cup and are the perfect-pick-me-up snack, so to reflect that, the in-store promotional campaign was called Have a Cup of Cheer. The goal was to bring this c…
Facebook Contest
Avis: It’s your space
AVIS had just launched its newest US ad campaign called “It’s your space". The three ads featured celebrity ambassadors; PGA pro Steve Stricker, Volleyball star Gabby Reese and photographer Nigel Barker. Each were depicted in their AVIS rentals telling their AVIS rental stories. AVIS knew their current Facebook community was small but wanted to grow it …
Facebook Contest
Blue Friday
Black Friday is notoriously the most overwhelming, high-stress shopping day of the year. So, to offer an escape from the madness, Blue Chair Bay created “Blue Friday." Using Facebook, the premium, Caribbean rum brand gave fans the chance to win a trip to the tropical destination of their choice - to enjoy a new holiday. Throughout November, Blue Chair Bay …
Facebook Contest
DoubleTree by Hilton – “Where in the World is the DoubleTree Cookie?" Facebook Marketing Campaign
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels that span a variety of metropolitan areas and vacation destinations across more than 360 locations 31 countries and six continents. At DoubleTree by Hilton, we believe the little things mean everything when it comes to a great travel experience. In order to generate enga…
Facebook Contest
Milematch
Safeco is different from other insurance companies. They don’t just insure cars and homes. Safeco also covers the kinds of things owned by people who want to get more out of life, like motorcycles, boats and recreational vehicles. Roughly 8.5% of the American population owns RVs and uses them for short weekend trips and long cross-country adventures. It…
Facebook Contest
Nickelodeon's Spongebob Squarepants Skill Crane
To help with Nickelodeon’s SpongeBob SquarePants Fan "Shellebration", iStrategyLabs created a custom, real world Skill Crane (yes, like the arcade machine) to be controlled by users over the internet via Facebook. For 2 full weeks, visitors to their Facebook Page were able to play a game "bubble pop!" that would have one lucky winner win control of the c…
Facebook Contest
Purex 31 Days of Fun
THE CHALLENGE 1) Increase engagement with current consumers and 2) Identify and engage with new audiences. THE STRATEGY Create a sweepstakes with lots of different prizes – a different one every day – and then market each of those individual prizes to specific groups. For each of the mini-campaigns, we used Facebook’s targeting tools to create hyper f…
Facebook Contest
SportsNation's Awesomest Dude in the NBA
SportsNation's Awesomest Dude In the NBA was a Facebook based campaign that asked fans to vote on which NBA player they thought was the most "Awesome" based on their own criteria for the word. Cleveland Point Guard, Kyrie Irving rallied his fans to vote and became victorious by beating out top NBA superstar Kevin Durant due to overwhelming fan support. Spo…
Facebook Contest
Terra Chips and Jet Blue's Blue Sky Flyaway
To celebrate Terra Blues, the official onboard snack of Jet Blue, Terra Chips partnered with the airline for the second annual Blue Sky Flyaway, developed by ICED Media, giving passengers an opportunity to snap and share their in-flight snacking pleasures using the hashtag #BlueSkyPic for a chance to win free Jet Blue flights daily. To kick off the campa…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!