THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 6th Annual Shorty Awards Best Facebook Contest

This award honors the most effective and innovative Facebook Contest. All aspects of the campaign will be considered, including contest content, promotion and effectiveness.

Winners

Facebook Contest
winner
Briggs & Stratton Mower Mouth Contest
Mowing the lawn. It’s an unavoidable chore that unfortunately comes with loud machinery and the…
Facebook Contest
winner
This Is SportsCenter - SportsCenter Facebook
SportsCenter asked its 8 million strong following on Facebook to rank their favorite "This Is Sport…

Finalist

Facebook Contest
finalist
A's Pretty Little Answer Ball
AT&T partnered with ABC Family for a 360-degree sponsorship surrounding the Pretty Little Liars win…

Nominees

Facebook Contest
30 Days- 30 Ways
The pursuit of Olympic glory- whether you follow these moments from your TV or your Twitter handle,…
Facebook Contest
finalist
A's Pretty Little Answer Ball
AT&T partnered with ABC Family for a 360-degree sponsorship surrounding the Pretty Little Liars win…
Facebook Contest
Auntie Anne's Cup of Cheer
For the 2013 holiday season, Auntie Anne's highlighted their mini products; original pretzel nugget…
Facebook Contest
Avis: It’s your space
AVIS had just launched its newest US ad campaign called “It’s your space". The three ads featured c…
Facebook Contest
Blue Friday
Black Friday is notoriously the most overwhelming, high-stress shopping day of the year. So, to off…
Facebook Contest
winner
Briggs & Stratton Mower Mouth Contest
Mowing the lawn. It’s an unavoidable chore that unfortunately comes with loud machinery and the…
Facebook Contest
DoubleTree by Hilton – “Where in the World is the DoubleTree Cookie?" Facebook Marketing Campaign
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels that span a va…
Facebook Contest
Milematch
Safeco is different from other insurance companies. They don’t just insure cars and homes. Safeco a…
Facebook Contest
Nickelodeon's Spongebob Squarepants Skill Crane
To help with Nickelodeon’s SpongeBob SquarePants Fan "Shellebration", iStrategyLabs created a custo…
Facebook Contest
Purex 31 Days of Fun
THE CHALLENGE 1) Increase engagement with current consumers and 2) Identify and engage with new au…
Facebook Contest
SportsNation's Awesomest Dude in the NBA
SportsNation's Awesomest Dude In the NBA was a Facebook based campaign that asked fans to vote on w…
Facebook Contest
Terra Chips and Jet Blue's Blue Sky Flyaway
To celebrate Terra Blues, the official onboard snack of Jet Blue, Terra Chips partnered with the ai…
Facebook Contest
winner
This Is SportsCenter - SportsCenter Facebook
SportsCenter asked its 8 million strong following on Facebook to rank their favorite "This Is Sport…