THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Facebook Contest

This award honors the most effective and innovative Facebook Contest. All aspects of the campaign will be considered, including contest content, promotion and effectiveness.

Winners

Facebook Contest
winner
Briggs & Stratton Mower Mouth Contest
Mowing the lawn. It’s an unavoidable chore that unfortunately comes with loud machinery and the…
Facebook Contest
winner
This Is SportsCenter - SportsCenter Facebook
SportsCenter asked its 8 million strong following on Facebook to rank their favorite "This Is Sport…

Finalist

Facebook Contest
finalist
A's Pretty Little Answer Ball
AT&T partnered with ABC Family for a 360-degree sponsorship surrounding the Pretty Little Liars win…

Nominees

Facebook Contest
30 Days- 30 Ways
The pursuit of Olympic glory- whether you follow these moments from your TV or your Twitter handle,…
Facebook Contest
Auntie Anne's Cup of Cheer
For the 2013 holiday season, Auntie Anne's highlighted their mini products; original pretzel nugget…
Facebook Contest
Avis: It’s your space
AVIS had just launched its newest US ad campaign called “It’s your space". The three ads featured c…
Facebook Contest
Blue Friday
Black Friday is notoriously the most overwhelming, high-stress shopping day of the year. So, to off…
Facebook Contest
DoubleTree by Hilton – “Where in the World is the DoubleTree Cookie?" Facebook Marketing Campaign
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels that span a va…
Facebook Contest
Milematch
Safeco is different from other insurance companies. They don’t just insure cars and homes. Safeco a…
Facebook Contest
Nickelodeon's Spongebob Squarepants Skill Crane
To help with Nickelodeon’s SpongeBob SquarePants Fan "Shellebration", iStrategyLabs created a custo…
Facebook Contest
Purex 31 Days of Fun
THE CHALLENGE 1) Increase engagement with current consumers and 2) Identify and engage with new au…
Facebook Contest
SportsNation's Awesomest Dude in the NBA
SportsNation's Awesomest Dude In the NBA was a Facebook based campaign that asked fans to vote on w…
Facebook Contest
Terra Chips and Jet Blue's Blue Sky Flyaway
To celebrate Terra Blues, the official onboard snack of Jet Blue, Terra Chips partnered with the ai…