ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards

Quartz web app

Entered in Branded Mobile App

About this entry

We designed Quartz, Atlantic Media’s business news site, to be read on tablet devices. We then adapted the design for mobile, and finally designed it for desktop. That process leading up to Quartz’s September 2012 launch is the opposite from traditional media organizations, which retrofit their desktop sites for mobile and tablet usage. And it resulted in a groundbreaking design for what’s become one of the fastest-growing news sites. Quartz’s site has been analyzed, praised, and overtly copied so much since that some media and design executives talking about “Quartz-ing" their offerings. Quartz was created by a group of digital news veterans who threw out the conventions of traditional news sites. Among them: crummy, unloved “right rails," endless thumbnail images, and dead-end article pages. Our goal was to create an interface that was native to mobile and tablet and be designed for user efficiency. Quartz’s founders invented a radically simplified structure for a news app, with a list of scrollable headlines alongside an ever-present content well, featuring blowout photography and infinite scroll. The overall texture evokes global, digital, news and luxury attributes. The HTML5 site is fully responsive, adjusting for whatever device a user is on. Quartz’s navigation, content and advertising are meant to be touched. Also, editors tailor charts and animations on the site to work well on mobile. Quartz’s web app is free and has helped turbocharge users’ sharing of content via social media. There are no app store download required and no other friction to hold back sharing or easy access to content that has been shared. The responsive, open technology approach has yielded results: more than 40% of readers access Quartz from mobile and tablet devices, and the vast majority of traffic comes from readers clicking on article links found via social media, search and other websites. Users read multiple articles each time they access the site, generating well above the industry average pageviews per visit. We’ve improved the look and feel of Quartz since its launch, redesigning part of the site before we even finished our first year. We made nearly 150 code change pushes to the web app since its launch about 17 months ago. This summer, we added our own spin on commenting, allowing readers to annotate individual paragraphs in the margins. The average duration of a visit to the web app has gone up over the past year, even as the readership has gone from under one million unique visitors per month to an average over five million in January 2014. Quartz’s web app has pushed the boundaries for what media organizations are doing online, and has served as a model for the industry since its launch. Quartz’s design has broken conventions, prioritizing efficient delivery of content for readers and abandoning elements such as right rails with miscellaneous headlines and ads that users are effectively being trained to ignore. Quartz’s use of responsive HTML5 technology to provide a native-app-like experience has been cutting edge. This approach has helped minimize the friction for social sharing of articles, and enabled dramatic growth in traffic over a short time. Quartz has continuously updated its web app to improve the speed and interface for users. Thank you for considering Quartz’s HTML5 web app, which is accessible by going to qz.com on any tablet or mobile device, for a Shorty Award for Best Mobile App.

Media

Produced by

Quartz

Link