THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 6th Annual Shorty Awards Most creative use of technology for a campaign

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations include use of public APIs, facial recognition and augmented reality.

Nominees

#TheGlamourEye from Maybelline New York
In its latest groundbreaking campaign, Maybelline New York, the world’s number one beauty brand, pa…
2013 One Direction Tour
Let’s face it—since day one, One Direction (1D) has been a pop sensation, making fans swoon with th…
Catch with Drew Brees
Catch with Drew Brees let football fans live out a football fantasy with an interactive experience…
finalist
Da Vinci’s Demons: Citizens of Florence
As a premium network, STARZ wanted to enhance the programming experience of the Original Series, Da…
Hilton Worldwide – DTourist Live Stream Video Google Hangout
To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the f…
Making Advocacy Easy and Fun
The marketer asks, “How can we get customers, employees and fans to extend the reach of our content…
Media Multiplyer / Corner Bakery Cafe
Corner Bakery Cafe tapped Rockfish to create a digital campaign to drive summer sales. The client a…
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos,…
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divide…
finalist
Play Live Experience
Last year Bravo launched Play Live, a new participation TV product across the network on special ep…
finalist
Psych Pineapple Trifecta (slumber party, 100th fan vote, syndication platform)
https://share.mediasilo.com/#quicklink/E8EE94F6095941ED6D7130E1B9402A47 To celebrate the seventh…
SeaWorld Orlando: Antarctica's Epic Voyage
SeaWorld Orlando was building its new attraction – Antarctica: Empire of the Penguin, and needed a …
The Jay Z Gold Window
How do you engage millions of people on the busiest block in Manhattan during the busiest day of th…
winner
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…