THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Most creative use of technology for a campaign

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations include use of public APIs, facial recognition and augmented reality.

Winner

Technology
winner
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…

Finalists

Technology
finalist
Da Vinci’s Demons: Citizens of Florence
As a premium network, STARZ wanted to enhance the programming experience of the Original Series, Da…
Technology
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divide…
Technology
finalist
Play Live Experience
Last year Bravo launched Play Live, a new participation TV product across the network on special ep…
Technology
finalist
Psych Pineapple Trifecta (slumber party, 100th fan vote, syndication platform)
https://share.mediasilo.com/#quicklink/E8EE94F6095941ED6D7130E1B9402A47 To celebrate the seventh…

Nominees

Technology
#TheGlamourEye from Maybelline New York
In its latest groundbreaking campaign, Maybelline New York, the world’s number one beauty brand, pa…
Technology
2013 One Direction Tour
Let’s face it—since day one, One Direction (1D) has been a pop sensation, making fans swoon with th…
Technology
Catch with Drew Brees
Catch with Drew Brees let football fans live out a football fantasy with an interactive experience…
Technology
Hilton Worldwide – DTourist Live Stream Video Google Hangout
To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the f…
Technology
Making Advocacy Easy and Fun
The marketer asks, “How can we get customers, employees and fans to extend the reach of our content…
Technology
Media Multiplyer / Corner Bakery Cafe
Corner Bakery Cafe tapped Rockfish to create a digital campaign to drive summer sales. The client a…
Technology
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos,…
Technology
SeaWorld Orlando: Antarctica's Epic Voyage
SeaWorld Orlando was building its new attraction – Antarctica: Empire of the Penguin, and needed a …
Technology
The Jay Z Gold Window
How do you engage millions of people on the busiest block in Manhattan during the busiest day of th…