THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 6th Annual Shorty Awards Most creative use of technology for a campaign

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations include use of public APIs, facial recognition and augmented reality.

Winner

Technology
winner
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…

Finalists

Technology
finalist
Da Vinci’s Demons: Citizens of Florence
As a premium network, STARZ wanted to enhance the programming experience of the Original Series, Da…
Technology
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divide…
Technology
finalist
Play Live Experience
Last year Bravo launched Play Live, a new participation TV product across the network on special ep…
Technology
finalist
Psych Pineapple Trifecta (slumber party, 100th fan vote, syndication platform)
https://share.mediasilo.com/#quicklink/E8EE94F6095941ED6D7130E1B9402A47 To celebrate the seventh…

Nominees

Technology
#TheGlamourEye from Maybelline New York
In its latest groundbreaking campaign, Maybelline New York, the world’s number one beauty brand, pa…
Technology
2013 One Direction Tour
Let’s face it—since day one, One Direction (1D) has been a pop sensation, making fans swoon with th…
Technology
Catch with Drew Brees
Catch with Drew Brees let football fans live out a football fantasy with an interactive experience…
Technology
finalist
Da Vinci’s Demons: Citizens of Florence
As a premium network, STARZ wanted to enhance the programming experience of the Original Series, Da…
Technology
Hilton Worldwide – DTourist Live Stream Video Google Hangout
To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the f…
Technology
Making Advocacy Easy and Fun
The marketer asks, “How can we get customers, employees and fans to extend the reach of our content…
Technology
Media Multiplyer / Corner Bakery Cafe
Corner Bakery Cafe tapped Rockfish to create a digital campaign to drive summer sales. The client a…
Technology
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos,…
Technology
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divide…
Technology
finalist
Play Live Experience
Last year Bravo launched Play Live, a new participation TV product across the network on special ep…
Technology
finalist
Psych Pineapple Trifecta (slumber party, 100th fan vote, syndication platform)
https://share.mediasilo.com/#quicklink/E8EE94F6095941ED6D7130E1B9402A47 To celebrate the seventh…
Technology
SeaWorld Orlando: Antarctica's Epic Voyage
SeaWorld Orlando was building its new attraction – Antarctica: Empire of the Penguin, and needed a …
Technology
The Jay Z Gold Window
How do you engage millions of people on the busiest block in Manhattan during the busiest day of th…
Technology
winner
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open…