THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 6th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a Social Good Campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Winner

Social Good Campaign
winner
#SFBatKid
On Friday, November 15, 2013, five-year-old cancer fighter Miles, aka #SFBatKid, got his wish to be…

Finalists

Social Good Campaign
finalist
#Mamming
In support of Breast Cancer Awareness Month, digital agency 360i gave people a chance to show solid…
Social Good Campaign
finalist
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…
Social Good Campaign
finalist
Drink Good Do Good
Have you ever heard of a food desert? Many people have not, but for over 23 million Americans food…
Social Good Campaign
finalist
Garnier Men PowerLight A Village
An undeniable fact is that India is a land of paradoxes. While the affluent Indians live the best l…
Social Good Campaign
finalist
MINDDRIVE Social Fuel
MINDDRIVE, a Kansas City program for at-risk teens, was created to combat rising high school dropou…
Social Good Campaign
finalist
One Billion Rising Campaign
One Billion Rising was the largest ever day of global action - online and offline - protesting viol…
Social Good Campaign
finalist
Promise for Education
Ever dream of picking up the phone and hearing Bryan Cranston on the other end? The University of C…
Social Good Campaign
finalist
UN WOMEN
Title of Entry: The Autocomplete Truth Client: UN Women Product/Service: Gender Equality Date of…
Social Good Campaign
finalist
Unselfie
The selfie becomes a selfless act with the #unselfie. A picture of your face covered by a paper wit…

Nominees

Social Good Campaign
#NotMyTeen: Empowering Parents to Prevent Teen Cough Medicine Abuse
Skittles, red devils, vitamin D: ever noticed a teen texting these words to a friend? Odds are she …
Social Good Campaign
Freedom to Marry: Right Side of History
Smart and thoughtful use of social media has always played a huge part in Blue State Digital's five…
Social Good Campaign
Fueling Good Road Trip
In a world consumed with fluctuating gas prices and general apathy towards gasoline brands, Mi…
Social Good Campaign
Green Giant - Raise A Giant (Bully Prevention)
One of the biggest emotional health issues facing families today is bullying. And while parents are…
Social Good Campaign
Imagine a World Without Hate
The Anti-Defamation League (ADL) was founded a century ago to stop defamation of Jewish people, and…
Social Good Campaign
Jersey Mike's Subs Social Giving Menu
Each year Jersey Mike's, a sub shop raised on quality ingredients and a strong sense of community, …
Social Good Campaign
MasterCard - #AcceptanceMatters
For the past 25 years, MasterCard has been a brand that has been accepted in more places than any o…
Social Good Campaign
NBA on TNT's "Thanksgiving In May"
On May 16, the six-month mark between Thanksgiving in 2012 and Thanksgiving in 2013, Turner Sports…
Social Good Campaign
National Voter Registration Day
In order to increase voter registration and educate potential voters, Voto Latino led communic…
Social Good Campaign
No Kid Hungry: Half A Million Meals In One Day
Share Our Strength’s No Kid Hungry campaign is ending childhood hunger in America by ensuring all c…
Social Good Campaign
Purina: Pets at Work
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Social Good Campaign
Social Good Summit
Mashable is committed to the power and influence that social good has around the world 365 days a y…
Social Good Campaign
The Weight of the Nation for Kids
"The Weight of the Nation" is a film series produced by HBO Documentary Films and The Institute of …
Social Good Campaign
WWE & Susan G. Komen #RiseAboveCancer
WWE’s partnership with Susan G. Komen and our #RiseAboveCancer campaign launched during Nationa…