13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
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Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
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Video Content
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Websites & Apps

From the 6th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a Social Good Campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Winner

Social Good Campaign
winner
#SFBatKid
On Friday, November 15, 2013, five-year-old cancer fighter Miles, aka #SFBatKid, got his wish to become a superhero with the help of Greater Bay Area Make-A-Wish Foundation and a social media campaign created by Clever Girls Collective. San Francisco was transformed into Gotham, complete with bat signal and Police Chief Greg Suhr's plea for hel…

Finalists

Social Good Campaign
finalist
#Mamming
In support of Breast Cancer Awareness Month, digital agency 360i gave people a chance to show solidarity with the millions of women getting mammograms every year. In launching their #Mamming passion project, 360i creatives Michelle Lamont (a breast cancer survivor herself) and Michele Jaret — with support from 360i, Dirty Robber, Schillick and Mas…
Social Good Campaign
finalist
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the victims. In 2013 the United Nations asked us to help generate funding for humanitarian aid so that they have the resources they need for both ongoing and new humanitarian aid efforts. While people want to help disaster victims, often the only resource t…
Social Good Campaign
finalist
Drink Good Do Good
Have you ever heard of a food desert? Many people have not, but for over 23 million Americans food deserts pose a serious threat to their wellbeing. These food deserts are communities or neighborhoods that don’t have access to healthy fruits and vegetables, which can lead to serious health problems. With one pound of blended fruits and veg…
Social Good Campaign
finalist
Garnier Men PowerLight A Village
An undeniable fact is that India is a land of paradoxes. While the affluent Indians live the best lifestyle with the fastest cars and trendiest fashion styles, close to 72 million Indians still live in darkness. 72,000 villages across India have no access to any light. Earlier in 2013, leading Indian men's skin care brand Garnier Men initiated…
Social Good Campaign
finalist
MINDDRIVE Social Fuel
MINDDRIVE, a Kansas City program for at-risk teens, was created to combat rising high school dropout rates. It worked, but no one outside of Kansas City knew about it. So we built a car powered by social media and got the whole world talking about education reform. We knew the very nature of social media made it an obvious platform for us to u…
Social Good Campaign
finalist
One Billion Rising Campaign
One Billion Rising was the largest ever day of global action - online and offline - protesting violence against women and girls. Tens of thousands of flashmobs in hundreds of cities in every country and territory on earth were planned by local activists to focus global attention on the issue on the occasion of V-Day’s 15th anniversary. The #1bi…
Social Good Campaign
finalist
Promise for Education
Ever dream of picking up the phone and hearing Bryan Cranston on the other end? The University of California and Creative Agency Noise, created Promise for Education to make outlandish wishes like this a reality and help raise money for much needed college scholarships. Promise for Education is a charity website dedicated to raising scholarship mo…
Social Good Campaign
finalist
UN WOMEN
Title of Entry: The Autocomplete Truth Client: UN Women Product/Service: Gender Equality Date of First Implementation: April 18 2013 Short Description of Campaign (500 words) In this day and age, it’s practically unthinkable to consider gender inequality as a persisting issue. UN Women however, sees that despite decades of global advancemen…
Social Good Campaign
finalist
Unselfie
The selfie becomes a selfless act with the #unselfie. A picture of your face covered by a paper with a donation URL for Typhoon Haiyan survivors. The #unselfie rapidly became a new online trend and an effective social mechanism to call for help. BACKGROUND: When Typhoon Haiyan struck the Philippines, the devastation was unlike anything the wor…

Nominees

Social Good Campaign
#NotMyTeen: Empowering Parents to Prevent Teen Cough Medicine Abuse
Skittles, red devils, vitamin D: ever noticed a teen texting these words to a friend? Odds are she isn't referring to candy or vitamins. The reality is those words are just a few of the slang terms teens use on social media to exchange stories and experiences about abusing over-the-counter (OTC) cough medicine to get high. In fact, 1 in 20 teens are abusing…
Social Good Campaign
Freedom to Marry: Right Side of History
Smart and thoughtful use of social media has always played a huge part in Blue State Digital's five year relationship with Freedom to Marry: Over several campaigns since 2009, we’ve shot and distributed several powerful and award-winning YouTube videos, and helped FTM develop robust followings on several social channels. So when the Supreme Court’s dec…
Social Good Campaign
Fueling Good Road Trip
In a world consumed with fluctuating gas prices and general apathy towards gasoline brands, Milwaukee-based agency BVK had a different story to tell when it came to CITGO Petroleum. Outspent by its competitors 50-1, CITGO is truly the underdog in the space. BVK knew the difference for CITGO is that every station is locally owned and plays an import…
Social Good Campaign
Green Giant - Raise A Giant (Bully Prevention)
One of the biggest emotional health issues facing families today is bullying. And while parents are aware that bullying is a big problem, they don’t know how to help their child through it. Green Giant wanted to help families start an open and honest conversation about bullying, so we created the Raise A Giant campaign to inspire parents to write letters…
Social Good Campaign
Imagine a World Without Hate
The Anti-Defamation League (ADL) was founded a century ago to stop defamation of Jewish people, and has since expanded its role to fight all bigotry. Despite its amazing work, very few people knew about ADL, and if they had heard about it, they associated the organization with exclusively Jewish causes. For the ADL’s 100 year anniversary, we wanted to n…
Social Good Campaign
Jersey Mike's Subs Social Giving Menu
Each year Jersey Mike's, a sub shop raised on quality ingredients and a strong sense of community, donates funds towards the Wreaths Across America organization, which lays thousands of wreaths around the holidays on the graves of fallen soldiers in honor of their service. In the 3rd year of Jersey Mike's partnership with Wreaths Across Amercia, Jersey …
Social Good Campaign
MasterCard - #AcceptanceMatters
For the past 25 years, MasterCard has been a brand that has been accepted in more places than any other card. In 2013, our challenge was to find a way to make the conversation around Acceptance broader, and more meaningful. The idea of Acceptance has a double meaning, and as a brand, we were uniquely positioned to champion the progressive side of Acceptanc…
Social Good Campaign
NBA on TNT's "Thanksgiving In May"
On May 16, the six-month mark between Thanksgiving in 2012 and Thanksgiving in 2013, Turner Sports host Ernie Johnson wanted to encourage fans, followers and network partners to express things they were grateful for via social media. Turner’s social team created the hashtag #ThanksgivinginMay so that sentiment behind the idea could easily be explained. Fan…
Social Good Campaign
National Voter Registration Day
In order to increase voter registration and educate potential voters, Voto Latino led communications efforts for National Voter Registration Day (NVRD), a new, national holiday co-founded by various organizations in 2012. NVRD works on the ground and through social media to engage all Americans in all 50 states. Supported by a wide range of organizatio…
Social Good Campaign
No Kid Hungry: Half A Million Meals In One Day
Share Our Strength’s No Kid Hungry campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. Just $1 can connect a child to 10 meals. For Giving Tuesday, the team, driven by the No Kid Hungry Social Council, set an ambitious goal to connect hungry kids with a half a million meals in one day. No Kid H…
Social Good Campaign
Purina: Pets at Work
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a large volume of small, personal actions endorsing the idea, tying the overall Pets at Work (PAW) movement to Purina’s pet-friendly office policies. We needed to position Purina as small, human, personal and authentic, building trust in the brand and driving eng…
Social Good Campaign
Social Good Summit
Mashable is committed to the power and influence that social good has around the world 365 days a year. To celebrate the social good movement Mashable hosts an annual Social Good Summit with the United Nations Foundation, 92Y, Ericsson, UNDP, and the Bill & Melinda Gates Foundation. The Social Good Summit is a three-day conference where big ideas meet new …
Social Good Campaign
The Weight of the Nation for Kids
"The Weight of the Nation" is a film series produced by HBO Documentary Films and The Institute of Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), and in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente about combating the obesity epidemic in Amer…
Social Good Campaign
WWE & Susan G. Komen #RiseAboveCancer
WWE’s partnership with Susan G. Komen and our #RiseAboveCancer campaign launched during National Breast Cancer Awareness month in October 2013, to help raise awareness and funds for Komen and their mission of breast cancer research. RiseAboveCancer, a play on our most popular character John Cena’s motto “Rise Above Hate," is at the forefront of this …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!