THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 6th Annual Shorty Awards Best Use of Social Media for a Consumer Brand

This award honors marketing campaigns that have integrated social platforms in a creative and meaningful way to successfully launch or promote a consumer brand. Click here to see the previous winner and nominees.

Nominees

"The Power Inside"
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the inva…
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
Baby Lips Kiss Song
Staying true to the young, cosmopolitan and contemporary brand that Maybelline New York India is; i…
GoPro
GoPro, maker of the world's most versatile camera and generator of some of today's most engaging co…
HTC One Interactive DOOH Campaign
Aerva’s platform integrated social and user-generated content across HTC’s Paid, Owned and Earned m…
NET-A-PORTER.COM
The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer. Our award-…
Nissan - The Briefcase
In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to ge…
Purina: Pets at Work
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
Tidy Cats
How do you get consumers to want to talk about cat litter? Cut down on the couponing and give the b…
Travel Nevada Across the Social Channels
The Nevada Commission on Tourism hired Proof Integrated Communications and its sister company, Burs…
Wax On, Shirt Off
During the spring of 2013, the country experienced an extended cold front with seemingly no end in …