THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Use of Social Media for a Consumer Brand

This award honors marketing campaigns that have integrated social platforms in a creative and meaningful way to successfully launch or promote a consumer brand. Click here to see the previous winner and nominees.

Winner

Consumer Brand
winner
WestJet Christmas Miracle: Real -Time Giving
At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airli…

Finalists

Consumer Brand
finalist
Gatorade Heritage Bottle Campaign
Win From Within. Gatorade defines it as being driven from the inside, measured in sweat, reps and p…
Consumer Brand
finalist
Glad’s #SAVEITSUNDAY Movement
Glad Food Protection shifted its brand positioning to “love food more and waste it less," making it…
Consumer Brand
finalist
Lowe's Sims Social
The dog had caused a commotion in the kitchen this morning. Casualties? You’re favorite mug and a s…
Consumer Brand
finalist
Pantene
The Brief Connect Pantene with its consumers through its greater brand purpose of helping women sh…
Consumer Brand
finalist
Project Drive-In
By the end of 2013, many of America’s remaining 400 drive-ins faced going dark forever with Hollywo…
Consumer Brand
finalist
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…
Consumer Brand
finalist
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approac…

Nominees

Consumer Brand
"The Power Inside"
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the inva…
Consumer Brand
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
Consumer Brand
Baby Lips Kiss Song
Staying true to the young, cosmopolitan and contemporary brand that Maybelline New York India is; i…
Consumer Brand
GoPro
GoPro, maker of the world's most versatile camera and generator of some of today's most engaging co…
Consumer Brand
HTC One Interactive DOOH Campaign
Aerva’s platform integrated social and user-generated content across HTC’s Paid, Owned and Earned m…
Consumer Brand
NET-A-PORTER.COM
The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer. Our award-…
Consumer Brand
Nissan - The Briefcase
In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to ge…
Consumer Brand
Purina: Pets at Work
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Consumer Brand
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
Consumer Brand
Tidy Cats
How do you get consumers to want to talk about cat litter? Cut down on the couponing and give the b…
Consumer Brand
Travel Nevada Across the Social Channels
The Nevada Commission on Tourism hired Proof Integrated Communications and its sister company, Burs…
Consumer Brand
Wax On, Shirt Off
During the spring of 2013, the country experienced an extended cold front with seemingly no end in …