THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 6th Annual Shorty Awards Best Use of Social Media for a Consumer Brand

This award honors marketing campaigns that have integrated social platforms in a creative and meaningful way to successfully launch or promote a consumer brand. Click here to see the previous winner and nominees.

Nominees

"The Power Inside"
"The Power Inside", presented by Intel + Toshiba, is a social film that tells the story of the inva…
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
Baby Lips Kiss Song
Staying true to the young, cosmopolitan and contemporary brand that Maybelline New York India is; i…
finalist
Gatorade Heritage Bottle Campaign
Win From Within. Gatorade defines it as being driven from the inside, measured in sweat, reps and p…
finalist
Glad’s #SAVEITSUNDAY Movement
Glad Food Protection shifted its brand positioning to “love food more and waste it less," making it…
GoPro
GoPro, maker of the world's most versatile camera and generator of some of today's most engaging co…
HTC One Interactive DOOH Campaign
Aerva’s platform integrated social and user-generated content across HTC’s Paid, Owned and Earned m…
finalist
Lowe's Sims Social
The dog had caused a commotion in the kitchen this morning. Casualties? You’re favorite mug and a s…
NET-A-PORTER.COM
The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer. Our award-…
Nissan - The Briefcase
In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to ge…
finalist
Pantene
The Brief Connect Pantene with its consumers through its greater brand purpose of helping women sh…
finalist
Project Drive-In
By the end of 2013, many of America’s remaining 400 drive-ins faced going dark forever with Hollywo…
Purina: Pets at Work
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a larg…
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing a…
finalist
The Most Retweeted Brand Tweet Ever
How we killed the giants and stole their thunder. Nokia phones have been in a range of vibrant c…
Tidy Cats
How do you get consumers to want to talk about cat litter? Cut down on the couponing and give the b…
Travel Nevada Across the Social Channels
The Nevada Commission on Tourism hired Proof Integrated Communications and its sister company, Burs…
finalist
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approac…
Wax On, Shirt Off
During the spring of 2013, the country experienced an extended cold front with seemingly no end in …
winner
WestJet Christmas Miracle: Real -Time Giving
At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airli…