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Special Project

Special Project
From the 6th Annual Shorty Awards


Finalist in Luxury Goods, Fashion

Entered in Instagram, Consumer Brand, Retail & E-Commerce


The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer. Our award-winning website, presented in the style of a fashion magazine, offers the style-savvy customer exactly what she wants - unprecedented access to the hottest looks of the season from international cutting-edge labels via worldwide express delivery. Since launching in June 2000, NET-A-PORTER has successfully established itself as a luxury brand, with impeccable packaging and unrivalled customer care. The pages of NET-A-PORTER feature high fashion editorial, updated weekly with new content and product, which is viewed by over 2.5 million women each month. NET-A-PORTER was launched in June 2000 and has since successfully established itself as the world’s premier luxury online fashion retailer. Presented in the style of a fashion magazine, NET-A-PORTER features collections from over 400 of the world’s most coveted designers including Chloé, Marc Jacobs, Burberry Prorsum, Miu Miu, Stella McCartney and many more. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to London and Manhattan), luxurious packaging and easy returns, NET-A-PORTER offers an unparalleled shopping experience. Instagram celebrates beautiful and inspirational moments. Our Instagram images act as an invitation into the NET-A-PORTER world. We want our images to tell a story to our fans while providing them with insider access to exclusive events and luxury fashion. Our Instagram reflects the NET-A-PORTER visual aesthetic. All photos should be high-quality, well-lit and in focus. The Social Media team aim to create shareable and on brand content that is tailored to each platform. We create a variety of daily content across10 major Social Media sites. We have an impressive and dedicated fashion-minded community that regularly engage and share our content. The majority of our fans are from the US, UK and Australia across all social media platforms, with 18-34yr olds accounting for 66% of our total Facebook audience. Our social media audience are NET-A-PORTER's early brand adopters. Facebook – We currently have 1M fans and are the most liked luxury fashion retailer . We post multiple daily content (3 times per day) and heavily interact with our fan base. On average we reach out to over 115k fans per post. Our best post yet received over a total engagement of 11k likes, shares and comments Twitter – With 398k followers we are the most followed luxury fashion retailer .Tweeting live from the HQ of NET-A-PORTER we give our followers updates on, hot new pieces, exclusive competitions, front row photos, staff style and more YouTube – We currently have over 3m video views on YouTube and this grows with every video we post. Our archive of videos (560) features exclusive content from designer interviews, runway shows and coverage from key events Fashion Fix - Our blog has 60k average monthly page views and 6k unique visitors. It is also used to power the ‘news’ section of our iPhone and Android app which has over 727k downloads . It now also powers the editorial content of the new iPad app. The blog recently received a makeover so that content was easier to discover and navigate Tumblr – Our Tumblr page currently has 10k followers and recently received a makeover. It hosts all our images from Fashion Week, events, photos around the office and more Instagram – Our Instagram account has 223k followers. A mixture of exclusive images and our ‘Shoe of the Day’ have created a heavily engaged audience who have produced some amazing fan generated images (e.g. #whatsinside) Google+ - Since we started actively posting on Google+ in June 2012 our audience has grown to 593k people adding our page to their circles. This exciting new social media platform allows us to interact with a different audience is a new way Pinterest – With over 22k followers we pin our style inspiration on the content sharing platform Spotify – Every Monday we tap into the social media conversation surrounding #musicmonday and create NET-A-PLAYLISTs for our community. John Taylor from Duran Duran recently curated a playlist for us and we are also about to start writing music reviews Foursquare – We use this platform to ‘check-in’ at on-brand events/parties/venues during fashion week to build a lifestyle around NET-A-PORTER and educate our community about

Strategy and Execution



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