THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Brand on Instagram

A billion dollars (and a Shorty Award win for #Apps) later, Instagram is now being used by over 40% of brands to promote brand style and personality and crowd-source photos in marketing campaigns . This award honors the best brand presence on Instagram.Click here to see previous winner and nominees.

Winner

Instagram
winner
GoPro
GoPro, maker of the world's most versatile camera and generator of some of today's most engaging co…

Finalists

Instagram
finalist
@gameofthrones Instagram
Leading into its third season, Game of Thrones was poised to make the leap from popular television …
Instagram
finalist
@girlshbo Instagram
One of the Top 10 Most Shared Brands on the platform, according to Adweek, the Girls Instagram prof…
Instagram
finalist
Benefit Cosmetics
Our Instagram account visually celebrates what makes Benefit Cosmetics unique: a fun, lighthearted …
Instagram
finalist
General Electric Instagram
GE is a 120-year old multi-national company that designs and builds airplane engines, power turbine…
Instagram
finalist
Old Spice - Instagram
We tell the parodied story of Old Spice in real-world situations that provide entertaining escapes …
Instagram
finalist
PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand
How does a tech payments company who relies heavily on stock photography make itself relevant to th…

Nominees

Instagram
@SportsCenter Instagram
The goal of SportsCenter's Instagram account is to tell the story of the sports world through cool …
Instagram
America's Navy
Instagram has easily been one of the fastest growing social networks since its launch in late 2010.…
Instagram
Bravo's @BravoTV
The @BravoTV Instagram account is the official source for all things #BravoTV. Dedicated to giving …
Instagram
Dictionary.com: Instragram
Dictionary.com’s Instagram feed inspires everyone to learn a new word each day with our Word of the…
Instagram
Mercedes-Benz Take the Wheel
Mercedes-Benz needed to reach a new generation of buyer – one that had started to believe its rival…
Instagram
NET-A-PORTER.COM
The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer. Our award-…
Instagram
Univision
In late 2013, Univision wrapped up the fourth season of its hit dance competition show, ¡Mira Quién…
Instagram
WWE on Instagram
With more than 260 million combined social media followers across 11 social networks, WWE's soc…