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Special Project

Special Project
From the 6th Annual Shorty Awards

Bravo's @BravoTV

Entered in Instagram


The @BravoTV Instagram account is the official source for all things #BravoTV. Dedicated to giving Bravo fans unlimited access to their favorite Bravolebrities and programming, @BravoTV saw over +129% growth in 2013. @BravoTV has been one of the most innovative brands on Instagram for years. We utilized Instagram’s new video capabilities from the start. We posted our first Instagram video on June 20th, 2013, the day the capability was launched. Throughout the year we used photos and videos to continue to tell the story of #BravoTV. In October, @BravoTV announced that the next guests to appear on the Emmy-award winning series Inside the Actors Studio would be the cast of the Emmy-award winning series Arrested Development. We made this announcement in a novel and fun way, befitting the spirit of the guests. Over the course of October 24th, @BravoTV released three photo clues to the next guest’s identity integrating Bravo and Arrested Development imagery (an ice cream sandwich made with James Lipton’s signature blue index cards, Andy Cohen in “never-nude" jean shorts.) Fans caught on and their guesses were confirmed later that day when we posted a video of James Lipton performing the Bluth family’s signature chicken dance. The Instagram campaign was reported on by numerous media outlets, including Entertainment Weekly, Vulture, and The Hollywood Reporter. Other popular videos included 15 second how-tos with Bravo talent like The Millionaire Matchmaker’s Patti Stanger and Vanderpump Rules’s Jax Taylor with tongue-in-cheek themes like “Patti’s Rules to Saying I Love You" and “How-Not-To Win Someone Back." We also used @BravoTV as a way to recognize our passionate fans, through initiatives like Top Chef Home Edition and The Real Housewives of New Jersey Social Editions. Top Chef Home Edition was a multi-platform initiative that asked fans to unpack their knives, snap a pic of their best home-cooked creations, upload it to Instagram and tag it with #topchefhome. hosted a page with all the submissions, and each week @BravoTV shared one of our favorite fan images to our hundreds of thousands of followers. The Real Housewives of New Jersey Social Editions took fan recognition one step further, by sharing fan submitted Instagram selfies on-air. Each week, @BravoTV would share a call-to-action image inviting fans to share their reactions to that evening’s Housewives episode using #RHONJ, our favorites were then included on-air on Real Housewives of New Jersey Social Editions, encore presentations enhanced with social media conversations about the show. The @BravoTV Instagram account is an integral element in Bravo’s social media outreach initiative. 2013 saw huge gains for @BravoTV, with our follower count growing over +129%. Bravo viewers are passionate and dedicated, and @BravoTV recognizes this. We give fans access to their favorite Bravolebrities through behind-the-scenes photos and videos from reunion show tapings, photo shoots, and days in the office at Bravo HQ. We also utilize Instagram video to share the latest updates about our programming and talent. We leverage the visual nature of Instagram to promote our OMG moments, promote tune-in, and engage with our most loyal fans. Our unique Instagram Video strategy utilizes the conversation promoted by the comments section. Whether we’re asking fans to vote in polls or to comment on tongue-in-cheek how-to videos, we’re always paying attention to the feedback of our followers.


Entrant Company / Organization Name

Bravo Media


Entry Credits