THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

Dictionary.com: Instragram

Entered in Instagram

Objectives

Dictionary.com’s Instagram feed inspires everyone to learn a new word each day with our Word of the Day images. With stylized text, a definition and example sentences, our Word of the Day posts have attracted a vibrant community of highly engaged word lovers. We aim to interact with our followers on a daily basis through answering their questions and discussing the fun and complex nuances of the English language. Additionally, our community is encouraged to share their own photographic representations of our Words of the Day by using #Dictionarycom and #WordoftheDay. Our Instagram feed serves as a destination for learning and discussion, in addition to offering everyone the opportunity to expand their vocabulary every day! Since launching 3 months ago, we have gained more than 9,000 followers, received over 32,000 likes and 1,000 comments. This exponential growth is due to our interesting and engaging content and our devotion to communicating with our followers. Our Instagram feed not only teaches users something new every day, but gives them a space to interact with each other and develop a conversation about language.

Strategy and Execution

http://statigr.am/stats_overview.php

Media

Entrant Company / Organization Name

Dictionary.com

Link

Entry Credits