THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 6th Annual Shorty Awards Best Use of Social Media for Auto Industry

This awards honors the best use of social media by an auto brand or auto dealer in a marketing campaign. Campaign objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community. Click here to see the previous winner and nominees.

Nominees

2013 Shark Week Partnership
The Volkswagen Beetle is one of the world’s most beloved cars. But despite the car’s iconic status,…
finalist
Audi of America, “ The Challenge"
In May 2013, PMK•BNC produced a video for Audi of America, titled “The Challenge." Starring two of …
Audi's Steer the Story Campaign with Marvel Comics
In the summer of 2013, Tony Stark was back on the big screen in his Audi R8 for the third and final…
Avis: It’s your space
AVIS had just launched its newest US ad campaign called “It’s your space". The three ads featured c…
BMW 4 Series Un4gettable Weekend
It’s one thing to say the first-ever BMW 4 Series is Un4gettable. It’s another to prove it. And tha…
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Fiat: "Good idea Francis"
Quick thinking by Fiat Brasil's agency of record, Pereira & O'Dell, scored the automaker some papal…
finalist
Nissan - The Briefcase
In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to ge…
winner
Nissan - Versa Note Amazon Partnership
The Nissan Versa Note was a small car that needed a big introduction. So Nissan partnered with A…
finalist
Project Drive-In
By the end of 2013, many of America’s remaining 400 drive-ins faced going dark forever with Hollywo…
Volkswagen SmileDrive, Powered by Google
Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re comm…