THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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Instagram
finalist
Old Spice - Instagram
We tell the parodied story of Old Spice in real-world situations that provide entertaining escapes …
YouTube
Old Spice - YouTube
YouTube has become the bread and butter of Old Spice digital content. People come to burn time watc…
Humor
Old Spice: Wolfdog
The scents of the new Wild Collection from Old Spice are so wild that the only way to promote them …
Social Good Campaign
finalist
One Billion Rising Campaign
One Billion Rising was the largest ever day of global action - online and offline - protesting viol…
Customer Service
OnStar - Best Use of Social Media for Customer Service
When your brand is about connecting drivers and keeping them safe on the road, customer service is …
B2B, IRL
Operation: MIPCOM Disruption
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital co…
Twitter Campaign
finalist
Opposite Worlds Twitter Popularity Index
In 2014, Syfy put the control of a new reality competition into the hands of Twitter users. The Twi…
Television
finalist
Orange Is The New Black, a Netflix Original Series
Orange Is The New Black, a Netflix original series, premiered in July of 2013 and quickly became a …
Vine
winner
Oreo
Oreo was a first mover in leveraging Vine to create snack-sized video content for fans in social me…
Television, Tumblr of the Year
Orphan Black
Orphan Black premiered on BBC America on March 30, 2013 as part of Supernatural Saturday. Orphan Bl…
Television
Outlander Breaks The Internet
A phenomenon 20 years in the making comes to life for the first time summer 2014 when STARZ Enterta…
Consumer Brand
finalist
Pantene
The Brief Connect Pantene with its consumers through its greater brand purpose of helping women sh…
Financial Services
finalist
PayPal: From Faceless to Friendly. Increasing Brand Engagement
In early 2013 PayPal had its share of challenges to address. Their social channels were overtaken b…
Instagram
finalist
PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand
How does a tech payments company who relies heavily on stock photography make itself relevant to th…
Humor, Animated GIFs, Financial Services, Video
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
Hashtag on Twitter, Music
finalist
Pepsi Summer of Fan Armies
Socially fueled campaigns were not new news for advertisers in 2013, but Pepsi was the first brand …
Food & Beverage, Facebook Page
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied o…
Food & Beverage, Branded Mobile App
Perfect Pop by Pop Secret
Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Pe…
Pinterest
Petplan on Pinterest
As a company that protects dogs and cats across the United States and Canada, we know that life on …
Television
PGA Championship Pick the Hole Challenge hosted by Jack Nicklaus
For the first time ever, golf fans worldwide were able to have a direct impact on the hole location…
Brand Response
Phone calls in stalls
69% of Americans have taken their phone into the bathroom with them. *ewww* 36% of Americans hav…
Technology
finalist
Play Live Experience
Last year Bravo launched Play Live, a new participation TV product across the network on special ep…
Facebook Page
PlayStation Facebook Page Brings Fans Together for PS4 Launch
During 2013, With 36 million fans on Facebook, PlayStation’s strategy was a “best of the best" cont…
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