11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Brand on YouTube

YouTube has become the leading platform for brands to produce video content that makes people laugh, learn and understand the brand's essence and personality. This award honors the brand that has programmed the most useful, entertaining, and widely-viewed video content on YouTube. Click here to see the previous winner and nominees.


Cartoon Hangover
Cartoon Hangover is an original YouTube channel that produces television-quality cartoons for the Internet. Launched in 2012 by Frederator Studios, Cartoon Hangover produces original cartoons that are helping to usher in the next golden age of animation on the Internet. Working with animators all over the world, Cartoon Hangover brings unconventional, ...
Fueling Good Road Trip
In a world consumed with fluctuating gas prices and general apathy towards gasoline brands, Milwaukee-based agency BVK had a different story to tell when it came to CITGO Petroleum. Outspent by its competitors 50-1, CITGO is truly the underdog in the space. BVK knew the difference for CITGO is that every station is locally owned and plays an impo...
Hilton Worldwide – DTour Hub
To create a better way to plan and share trips, we worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks to make sharing travel moments easy. To engage travelers, we launched “DTour of a Lifetime"–a contest to find 6 “DTourists" to travel globally as content creators and share highlights via blogs, v...
Hilton Worldwide – DTourist Live Stream Video Google Hangout
To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the first-ever YouTube channel integrating all major social networks to make sharing travel moments easy. The tool goes beyond the brand loading its own videos to the site and allows consumers to personally contribute. It’s truly an experience intended for genuin...
Old Spice - YouTube
YouTube has become the bread and butter of Old Spice digital content. People come to burn time watching hilarious videos, kooky parodies and some guy sitting on a horse. We've encouraged laughter nearly 400,000,000 times since 2006, all while helping guys smell great. It's symbiotic. It's beautiful. It's Old Spice on YouTube.We could use marketing term af...
SquareTrade Teaches Customers about Device Damage on YouTube
In April 2013, SquareTrade introduced its Breakability Index for devices - a new Richter Scale for device danger designed to help consumers make the best choice when it comes to their new devices. As consumers rely more heavily on mobile devices - taking them everywhere and using them for everything, we thought it made sense to test a device's "Breakabili...
The Cap’n Crunch Late Night Show
The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s and 30s, who often eat the cereal as an afternoon or late-night snack, rather than for breakfast. Huge partnered with the brand to relaunch Cap’n Crunch’s social presence and create more online conversation around the brand through social media. Understandi...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City