Best Brand on YouTube in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 6th Annual Shorty Awards Best Brand on YouTube

YouTube has become the leading platform for brands to produce video content that makes people laugh, learn and understand the brand's essence and personality. This award honors the brand that has programmed the most useful, entertaining, and widely-viewed video content on YouTube. Click here to see the previous winner and nominees.

Winner

With six hours of original televised programming each week, WWE's YouTube channel allows our wo…

Finalists

ESPN on YouTube extends the best rights in sports to everywhere sports are digitally consumed. ESP…

GoPro, maker of the world's most versatile camera and generator of some of today's most engaging co…

TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing tog…

Nominees

Cartoon Hangover

Cartoon Hangover is an original YouTube channel that produces television-quality cartoons for the I…

ESPN on YouTube extends the best rights in sports to everywhere sports are digitally consumed. ESP…

Fueling Good Road Trip

In a world consumed with fluctuating gas prices and general apathy towards gasoline brands, Mi…

GoPro, maker of the world's most versatile camera and generator of some of today's most engaging co…

Hilton Worldwide – DTour Hub

To create a better way to plan and share trips, we worked with Google to build DTour, the first-eve…

Hilton Worldwide – DTourist Live Stream Video Google Hangout

To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the f…

Old Spice - YouTube

YouTube has become the bread and butter of Old Spice digital content. People come to burn time watc…

SquareTrade Teaches Customers about Device Damage on YouTube

In April 2013, SquareTrade introduced its Breakability Index for devices - a new Richter Scale for …

TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing tog…

The Cap’n Crunch Late Night Show

The Cap’n Crunch brand wanted to find a way to engage with consumers (primarily men) in their 20s a…

With six hours of original televised programming each week, WWE's YouTube channel allows our wo…