From the 6th Annual Shorty Awards
Best Use of Social Media In Real Life (IRL)
From tweeting about events in real time to checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (IRL). Click here to see the previous winner and nominees.