THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 6th Annual Shorty Awards Best Use of Social Media In Real Life (IRL)

From tweeting about events in real time to checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (IRL). Click here to see the previous winner and nominees.

Nominees

#UseMeLeaveME
Razorfish wanted to make a splash at SXSW 2013. We thought the best way to do it was take a step ba…
winner
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…
finalist
Drafted in Glass
Every year, fans, athletes and the media gather in a flurry of excitement to watch 60 basketball ho…
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Hollywood & Vines
“Hollywood & Vines" was a first-of-its-kind, socially-sourced, short film directed via Twitter and …
Make It Mega at Life Is Beautiful
Branded activations at music festivals are commonplace in today’s sponsorship lineup, but it takes …
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
NBA Digital Hardwood Classic Takeovers
Reviewing NBA TV’s archives of monumental games, the key games were identified: Los Angeles Lakers …
Nickelodeon’s Korra Nation: the ultimate tumblr fan destination
After Nickelodeon’s cult cartoon TV series “Avatar: The Last Airbender" ended in 2008, viewers of t…
Nude by Rihanna: Interactive Digital Campaign
To support Rihanna's new fragrance launch, Nude by Rihanna, Ready Set Rocket partnered with Parlux …
Operation: MIPCOM Disruption
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital co…
finalist
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-e…
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from ins…
finalist
Skype: #SmileStation
Skype had just launched a partnership with Toshiba which included one month free of Skype’s Unlimit…
Skype: Smile as you go…
Skype are known for 1-2-1 video calling but far fewer people know about Skype’s paid services – whi…
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one …
Style.com Fashion Tracker
Since its launch in September 2000, Style.com, a Fairchild Fashion Media (FFM) brand, has continual…
finalist
TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing tog…
finalist
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was pres…
Volkswagen SmileDrive, Powered by Google
Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re comm…
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across televisio…