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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Instagram Partnership, Multi-Platform Partnership
finalist
gold honor
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most comp…
Images
winner
NFL - Live Content Correspondents
Challenge: The NFL and 32 Clubs had limited resources capturing photos for use on social media on g…
Multi-Platform Campaign
NFL Draft Marketing Campaign
The Valley Forge Tourism & Convention Board wanted to use technology initiatives to promote and mar…
Integration with Live Television
winner
NFL Network Social Experience
The NFL Network's goal is pretty simple--Get Social! With an assortment of social platforms availab…
Graphics
finalist
NFL Social Creative Lab
The NFL's Social Lab was established at the beginning of 2017 with a goal of revitalizing the N…
Art Direction
finalist
NFL Social Media Creative Lab
The NFL's Social Lab was established at the beginning of 2017 with a goal of revitalizing the NFL's…
GIFs
winner
NFL x GIPHY
The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communi…
Live Event Coverage
finalist
bronze honor
audience honor
NFL’s Live Content Correspondents
The Live Content Correspondents (LCC) program launched for the 2017 season with two main goals: …
Facebook Video
Nibble: Organic Growth and CoupleThing
The Nibble team at Digital Remedy set out to overcome the notion that it was no longer possible for…
Instagram Presence
Nickelodeon - Best Overall Instagram Presence
The Nickelodeon Instagram account aims to be the embodiment of the young spirit by looking at socia…
Polls & Surveys
winner
audience honor
Nickelodeon Instagram Polls
Nickelodeon was looking to tap into the discussions that teens were having online in a fun and per…
Instagram
Nickelodeon SpongeBob SquarePants Scavenger Hunt - GLOW, Nickelodeon
Our goal was to create a surprising, innovative, and interactive social media stunt to support the …
Multi-Platform Campaign
Nike’s Best 1st Day Ever
Aimed at motivating Young Athletes across the U.S., Nike's #Best1stDay multi-platform social campai…
Online Community
No Kid Hungry Giving Tuesday
For No Kid Hungry, a Washington, D.C. based non-profit dedicated to ending childhood hunger in Amer…
Long Form Video
North Korean Missile Defense
The Center for Strategic and International Studies (CSIS) is a nonpartisan, nonprofit policy resear…
User-Generated Content
Norwegian Cruise Line – #ForTheLoveOfTheCaribbean Campaign
Three Category 4 hurricanes battered The Caribbean and Gulf regions in the second half of 2017. Hur…
Instagram Presence
Norwegian Cruise Line – Instagram Community Growth
At Norwegian, we believe social media is a strong channel for driving demand, however in order to d…
Multi-Platform Campaign
Norwegian Cruise Line – Norwegian Bliss Reveal Campaign
In order to increase awareness, generate excitement and drive demand for Norwegian Bliss, our new s…
Live Event Coverage
winner
Not The White House Correspondents Dinner
The President spurned his first DC 'Nerd Prom' aka the 2017 White House Correspondents Dinner (mayb…
Instagram Story
finalist
gold honor
NowThis Instagram Story: Vegas Victims Tribute
On October 1, 2017, the most horrific and deadly domestic mass shooting took place in Las Vegas, Ne…
News & Media
winner
NowThis News - The No. 1 Social News Brand in the World
NowThis has a mission to be the most valuable and viewed social news brand for young people on ever…
Snapchat Discover Story
winner
NowThis on Snapchat Discover
We aim to deliver new, fresh, youth perspectives on the day's news, built specifically for the high…
Long Form Video
NowThis Unveils Never-Before-Seen Musical Written by Steve Bannon
NowThis exclusively unearthed the full screenplay for Stephen K. Bannon's much talked about but nev…
360 Video
winner
NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017
NowThis is a digital publisher with a singular mission: to tell stories that move for today's mobil…
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