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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Single Post or Activation
finalist
How Do You Say "Marriott?"
Marriott Bonvoy’s goal on social media in 2023 was to garner positive engagement, especially among …
Instagram
How Do You See Yourself?
A 'hidden gem' in Northeast Ohio, Kent State University is a place of discovery, opportunity, and c…
TikTok Presence
HOW FILIPINOS LIKE THEIR SPAGHETTI BY @abigailfmarquez
As a Filipino influencer, Abi Marquez presents herself as a role model in bringing the richness of …
Food & Beverage, Real Time Response, TikTok
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Data Visualization, Polls & Surveys
winner
audience honor
How Hawkfish Helped Americans See Through Trump's "Red Mirage"
In August, Hawkfish polling indicated that two-thirds of Biden supporters intended to vote by mail.…
Influencer & Celebrity Campaign, Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Customer Service
finalist
How Hyatt Uses Social Customer Service to Better Care for Guests
At Hyatt, we believe that we are in more than the hotel business. We are in the business of caring …
Multi-Platform Partnership
How I Met Your Father Live Taping Influencer Partnership Activation
Hulu Original  “How I Met Your Father” is inspired by the long-running sitcom of a similar name. Th…
Beauty, TikTok Partnership
finalist
audience honor
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
TikTok
finalist
bronze honor
How Invisible Universe Creates Unique IP on TikTok
In a world that spends hours scrolling on timelines, Invisible Universe leverages social media to d…
Reddit
winner
How LEGO partnered with Reddit to bring joy to the holidays
The holidays are a busy time for everyone — especially consumers and marketers. The market is clutt…
News
How Long It Took Police to Arrest a Retired NFL Star for Rape (by ProPublica)
Last year, ProPublica investigated the cross-country rape spree of retired NFL star Darren Sharper.…
User-Generated Content
How many female scientists can you name?
If you really think about it, how many female scientists can you name? To celebrate Ada Lovelace Da…
Multi-Platform Partnership
How Mavrck and Premier Protein Activated Creators Across TikTok, Instagram, Pinterest, & Youtube
Premier Protein’s mission is to give its customers the energy they need to get the most out of each…
Vertical Video
How Maytag Won on #PetTok
By the beginning of 2022, TikTok was no longer a plucky, upstart social media platform that was onl…
Multicultural Community Engagement
How Our Series on Ethnic and Religious Minorities Bridged Conversations Across Diverse Communities
Being part of Al Jazeera Media Network, whose motto is “voice of the voiceless,” it was important f…
Twitter Presence
finalist
How Panera Won Twitter
Brand salience is critical in the crowded food and beverage category, because daily decisions about…
Twitter Presence
How PETA’s Twitter Saves Animals
PETA's Twitter is a hub for breaking animal news, ways to take action for animals, animal-friendly …
Art Direction, GIFs, Twitter, User-Generated Content
finalist
gold honor
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Live Events, Physical and Digital Convergence
finalist
How SEEN Connects put #eBaySneakers on the map
The sneaker industry is highly saturated with fakes and one-time flippers looking to cash in on the…
Government & Politics, Multi-Platform Campaign, Branded Content
finalist
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
Television
How Spartacus: War of the Damned Conquered Social Media
The epic conclusion to a legendary journey, Spartacus: War of the Damned unleashed a battle unlike …
Facebook Page
How Spartacus: War of the Damned Conquered the Facebook Arena
Cutting through social clutter to cultivate a highly-engaged Facebook community can be an epic batt…
Multi-Platform Partnership
How Spectrum Brands and Mavrck Activated Four Pet Brands For A Holiday Campaign
Spectrum Brands is a global supplier of top brands in the home improvement, garden, personal care, …
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