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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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Istanbul Airport Terminal Games
As one of the best airports in the world and the largest airport in Europe, we wanted to show our g…
Call to Action, Contest or Promotion
finalist
bronze honor
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
Contest or Promotion, Gamification
finalist
audience honor
It's a Wonderful Lifetime Holiday Games
It comes as no surprise as the holiday season is often referred to as the ‘most wonderful time of t…
Medium-Length Video, Social Good Campaign
finalist
It's Bigger Than Me
Every day, people living with obesity across the United States wake up and wonder, "What is wrong w…
Multi-Platform Partnership
finalist
It's Time to Let Go
The world is moving toward autonomous vehicles and the competition was earning the bulk of the narr…
Contest or Promotion
Jack Daniel's New Calle
Develop a Latinx music program that leveraged Jack Daniel’s two-pronged music strategy (Iconic Acce…
Paid & Amplification, Retail & E-Commerce, Shopping
January Digital Boosts Cariuma’s Customer Conversion By A Staggering 54% PoP
Conscious footwear brand, Cariuma, hit the international DTC scene in 2018. Although agiley managin…
Multi-Platform Partnership
finalist
bronze honor
Jeni's × Dolly Parton, Strawberry Pretzel Pie
Industry insiders, food critics, and connoisseurs have long considered Jeni’s the gold standard of …
Multi-Platform Campaign
JoJo Siwa: Over the RainBOW at Walmart
After the JoJo Siwa: Be Your Selfie Program in 2020, we were challenged with developing a program t…
Music & Dance
audience honor
Jon Pardi Honors Randy Travis (RAM)
CMT’s Artists of the Year selected Randy Travis as the show’s ‘Artist of a Lifetime.’ To make RAM a…
Call to Action, Social Good Campaign
Journalism Is Not a Crime - SB 98
In 2020, against a national backdrop of increasing violence directed at members of the press coveri…
Art Direction, Auto, Graphic Art
Journey Through Santa Cruz
In 2021, Hyundai planned to launch its first ever Santa Cruz, creating a category unlike any other …
Augmented Reality, Facebook
finalist
Joy Shop
After two years of “making do,” our customers were ready to turn the joy up from 10 to 11 for Holid…
Integrated Campaign
Juan Luis Guerra - Entre Mar y Palmeras
The goal was to develop a program with an audience-first approach that fosters a deeper and more di…
Entertainment, Social Good Campaign
finalist
bronze honor
Judas and the Black Messiah Impact Campaign
Participant announced the Judas and the Black Messiah impact campaign during a summit/press j…
Call to Action, TikTok Partnership, Integration with Live Television, TikTok
finalist
gold honor
bronze honor
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Instagram Partnership
audience honor
Keep Living Smart: Pete Davidson
In 2021, smartwater needed a way to refresh its brand image and introduce people on social to its n…
Real Time Response
Kendra Scott's #BamaRush to TikTok
On August 10th 2021, the nation was glued to TikTok as hundreds of sorority hopefuls showed off the…
Sports
Kevin Garnett's beef with the "snake-like" Wolves owner got even worse without Flip Saunders around
The video series "Beef History" aims to detail and highlight the comprehensive chronology of feuds …
User-Generated Content
Kikkoman “Pour Your Art Into It” 60th Anniversary Contest
In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter glass bottles. At home,…
Food & Beverage
KIND on TikTok: A Nice Way To Reach A Younger Audience
KIND approached Tinuiti for expanding their media mix to TikTok for an upcoming campaign promoting …
Branded Content, Branded Series, Instagram Partnership, Multi-Platform Partnership, YouTube Partnership, Instructional Video, Long Form Video
finalist
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Animation
KiwiCo
KiwiCo offers hands-on STEAM projects that put the FUN in learning the FUNdamentals of the universe…
Instructional Video
finalist
KiwiCo Exploration Station
It’s never too early to start exploring the world! With KiwiCo’s Exploration Station series, kids a…
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