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THE 14TH ANNUAL SHORTY AWARDS

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Istanbul Airport Terminal Games

Entered in Filter/Lens

Objective

As one of the best airports in the world and the largest airport in Europe, we wanted to show our guests that they can have the perfect travel experience with the unique services we offer and have them experience it virtually.

Strategy

We moved this experience to Instagram filters by taking advantage of the increase in digital use and the popularization of filters. We showed the shopping experience, accommodation experience, and flight experience by including our passengers in the game we designed in AR Game Filter.

Results

In order to increase the interaction of the filter, the filter game was played and shared with Micro-influencers. Gifts were given to our followers who get the highest score in the game filter every week. As a result of our communication studies, our 3 game filters within the scope of our project were viewed by 820.000 people, played 110.000 times, and shared 15.000 times on Instagram stories in 3 months.

Media

Video for Istanbul Airport Terminal Games

Entrant Company / Organization Name

Upfilts/PulpoAR, IGA/Istanbul Airport

Link

Entry Credits