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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Additional Filters
User-Generated Content
finalist
bronze honor
KiwiCo Mega Marble Run
KiwiCo challenged kids to build and submit marble runs as a part of a community content project. Ne…
Education
finalist
audience honor
Kotex SheCan Initiative: The Menstruation Machines by Simone Giertz
Around the world, periods are often subject to secrecy, shame and stigma. And in turn, many lack th…
User-Generated Content
finalist
Kraft Mayo: Kraft Mayodorsement
As the brand that supports Mayo Lovers, we wanted to celebrate the biggest mayo lover with a Mayodo…
Single Post or Activation
finalist
Krystal: CraveTV
Krystal, in partnership with Dagger (AOR), launched Crave TV for the “high” holy holiday, 4/20. The…
Local Campaign
finalist
KrystalxButter
Krystal, the American fast-food restaurant chain known for its small, square burgers, engaged Dagge…
Social Good Campaign
Kubota #GROWSTRONGER
Date of implementation: May 1 – September 1, 2021 https://kubota.ca//growstronger/ THE ASK: …
Insights & Trends
L'Appli en Rose
For the launch of the new fragrance Nina Rose, Nina Ricci wanted to create commitment, explore diff…
360 Video
,
Augmented Reality
,
Fitness, Health, & Wellness
,
Sports
finalist
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Sports
LA84 Black Excellence At Work
In light of the Black Lives Matter social justice protests in 2020, The Alliance: Los Angeles was f…
Remote Production
finalist
bronze honor
LaLiga All-Star Gaming Challenge Presented by Verizon
Building on an already successful partnership, Verizon reached out to LaLiga with the challenge to …
Multicultural Community Engagement
LaLiga Multicultural Content Strategy for North America
Entering the North American market in 2018 through a joint venture with Relevent Sports Group, LaLi…
Branded Content
Land Lovers
As the trend continues to grow for American families turning back to their roots for connection to …
Multicultural Community Engagement
Latin X Campaign
Celebrating inclusivity for all Latines: Black Latines, Asian Latines, Indigenous Latines, and Tran…
TikTok Partnership
,
TikTok Presence
finalist
bronze honor
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
Consumer Brand
,
Multi-Platform Presence
Launching the Larger-than-Life Flex Seal MAX
Flex Seal has mastered the art of making revolutionary products and marketing them to the world. Ph…
Physical and Digital Convergence
finalist
bronze honor
audience honor
Lay's Vodka
Lay’s. A beloved American brand and the undeniable salty snack category leader. When you think of L…
Branded Series
Leading Sports Brand Overtime Launches O Films Presented by GMC
Overtime has made a name for itself with its short-form and long-form series so we were excited to …
Music & Dance
,
Remote Production
Legendary x Boiler Room
HBO Max’s Legendary celebrates and centers the world of ball culture through an exhilarating realit…
Multi-Platform Presence
finalist
LEGO MASTERS Un-Bricking Believable Digital Campaign
In 2021, FOX ENTERTAINMENT released what would became the #1 most Co-Viewed Broadcast Entertainment…
Branded Podcast
finalist
LEGO®Friends Podcast, Season Two
LEGO® Friends partnered with Nickelodeon to increase social currency among their core target of gir…
Branded Content
,
Branded Series
,
Business to Business
,
Insights & Trends
,
Long Form Video
winner
silver honor
audience honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Large Media Buying Strategy
,
Paid & Amplification
finalist
Lenovo: TikTok Brand Campaign
Lenovo began our TikTok Jumpstart Program in January 2021, with a plan to feature up-and-coming Tik…
Gamification
Lenovo’s “Beyond Your Everyday” Campaign
“Beyond Your Everyday” is Lenovo’s approach to the all too familiar challenge of teasing our live e…
Social Good Campaign
Lessons of the Year
P&G has made it their mission to be a force for good and a force for growth, collaborating with imp…
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