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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
User-Generated Content
finalist
bronze honor
KiwiCo Mega Marble Run
KiwiCo challenged kids to build and submit marble runs as a part of a community content project. Ne…
Education
finalist
audience honor
Kotex SheCan Initiative: The Menstruation Machines by Simone Giertz
Around the world, periods are often subject to secrecy, shame and stigma. And in turn, many lack th…
User-Generated Content
finalist
Kraft Mayo: Kraft Mayodorsement
As the brand that supports Mayo Lovers, we wanted to celebrate the biggest mayo lover with a Mayodo…
Single Post or Activation
finalist
Krystal: CraveTV
Krystal, in partnership with Dagger (AOR), launched Crave TV for the “high” holy holiday, 4/20. The…
Local Campaign
finalist
KrystalxButter
Krystal, the American fast-food restaurant chain known for its small, square burgers, engaged Dagge…
Social Good Campaign
Kubota #GROWSTRONGER
Date of implementation: May 1 – September 1, 2021 https://kubota.ca//growstronger/ THE ASK: …
Insights & Trends
L'Appli en Rose
For the launch of the new fragrance Nina Rose, Nina Ricci wanted to create commitment, explore diff…
360 Video, Augmented Reality, Fitness, Health, & Wellness, Sports
finalist
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Sports
LA84 Black Excellence At Work
In light of the Black Lives Matter social justice protests in 2020, The Alliance: Los Angeles was f…
Remote Production
finalist
bronze honor
LaLiga All-Star Gaming Challenge Presented by Verizon
Building on an already successful partnership, Verizon reached out to LaLiga with the challenge to …
Multicultural Community Engagement
LaLiga Multicultural Content Strategy for North America
Entering the North American market in 2018 through a joint venture with Relevent Sports Group, LaLi…
Branded Content
Land Lovers
As the trend continues to grow for American families turning back to their roots for connection to …
Multicultural Community Engagement
Latin X Campaign
Celebrating inclusivity for all Latines: Black Latines, Asian Latines, Indigenous Latines, and Tran…
TikTok Partnership, TikTok Presence
finalist
bronze honor
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
Consumer Brand, Multi-Platform Presence
Launching the Larger-than-Life Flex Seal MAX
Flex Seal has mastered the art of making revolutionary products and marketing them to the world. Ph…
Physical and Digital Convergence
finalist
bronze honor
audience honor
Lay's Vodka
Lay’s. A beloved American brand and the undeniable salty snack category leader. When you think of L…
Branded Series
Leading Sports Brand Overtime Launches O Films Presented by GMC
Overtime has made a name for itself with its short-form and long-form series so we were excited to …
Music & Dance, Remote Production
Legendary x Boiler Room
HBO Max’s Legendary celebrates and centers the world of ball culture through an exhilarating realit…
Multi-Platform Presence
finalist
LEGO MASTERS Un-Bricking Believable Digital Campaign
In 2021, FOX ENTERTAINMENT released what would became the #1 most Co-Viewed Broadcast Entertainment…
Branded Podcast
finalist
LEGO®Friends Podcast, Season Two
LEGO® Friends partnered with Nickelodeon to increase social currency among their core target of gir…
Branded Content, Branded Series, Business to Business, Insights & Trends, Long Form Video
winner
silver honor
audience honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Large Media Buying Strategy, Paid & Amplification
finalist
Lenovo: TikTok Brand Campaign
Lenovo began our TikTok Jumpstart Program in January 2021, with a plan to feature up-and-coming Tik…
Gamification
Lenovo’s “Beyond Your Everyday” Campaign
“Beyond Your Everyday” is Lenovo’s approach to the all too familiar challenge of teasing our live e…
Social Good Campaign
Lessons of the Year
P&G has made it their mission to be a force for good and a force for growth, collaborating with imp…
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