THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Fitness, Health, & Wellness

This award honors the most effective and creative use of social media and digital by brands that specialize in fitness, personal wellness and healthy lifestyles.

See previous winners and honorees here.

Winner

Fitness, Health, & Wellness
winner
audience honor
21 Days
Let's face it, we all possess at least one bad habit that we can't seem to ditch. And the pandemic …

Finalists

Fitness, Health, & Wellness
finalist
Body Language
Women’s health has been historically misunderstood and under-researched. Over the centuries, there’…
Fitness, Health, & Wellness
finalist
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Fitness, Health, & Wellness
finalist
The Truth Doctor
Dr. Courtney Tracy created The Truth Doctor to dismantle the stigma around mental health and mental…
Fitness, Health, & Wellness
finalist
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …

Nominees

Fitness, Health, & Wellness
"Poopowerment"
Garden of Life is the #1 vitamin and supplement brand in the natural channel and on Amazon. However…
Fitness, Health, & Wellness
Feeling Yourself
Paid Workout is a fitness motivation app that gamifies and incentivizes fitness and activity. We we…
Fitness, Health, & Wellness
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Fitness, Health, & Wellness
Project Rock "Show Your Work" Campaign
To encourage users across the globe to get back into their daily commitment of working out, being a…
Fitness, Health, & Wellness
UA Body In Mind YouTube Series
In 2021, Under Armour wanted to inspire all female athletes during this unpredictable time to keep …