THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 14th Annual Shorty Awards Fitness, Health, & Wellness

This award honors the most effective and creative use of social media and digital by brands that specialize in fitness, personal wellness and healthy lifestyles.

See previous winners and honorees here.

Winner

Fitness, Health, & Wellness
winner
audience honor
21 Days
Let's face it, we all possess at least one bad habit that we can't seem to ditch. And the pandemic …

Finalists

Fitness, Health, & Wellness
finalist
Body Language
Women’s health has been historically misunderstood and under-researched. Over the centuries, there’…
Fitness, Health, & Wellness
finalist
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Fitness, Health, & Wellness
finalist
The Truth Doctor
Dr. Courtney Tracy created The Truth Doctor to dismantle the stigma around mental health and mental…
Fitness, Health, & Wellness
finalist
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …

Nominees

Fitness, Health, & Wellness
"Poopowerment"
Garden of Life is the #1 vitamin and supplement brand in the natural channel and on Amazon. However…
Fitness, Health, & Wellness
winner
audience honor
21 Days
Let's face it, we all possess at least one bad habit that we can't seem to ditch. And the pandemic …
Fitness, Health, & Wellness
finalist
Body Language
Women’s health has been historically misunderstood and under-researched. Over the centuries, there’…
Fitness, Health, & Wellness
Feeling Yourself
Paid Workout is a fitness motivation app that gamifies and incentivizes fitness and activity. We we…
Fitness, Health, & Wellness
finalist
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Fitness, Health, & Wellness
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Fitness, Health, & Wellness
Project Rock "Show Your Work" Campaign
To encourage users across the globe to get back into their daily commitment of working out, being a…
Fitness, Health, & Wellness
finalist
The Truth Doctor
Dr. Courtney Tracy created The Truth Doctor to dismantle the stigma around mental health and mental…
Fitness, Health, & Wellness
UA Body In Mind YouTube Series
In 2021, Under Armour wanted to inspire all female athletes during this unpredictable time to keep …
Fitness, Health, & Wellness
finalist
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …