THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 14th Annual Shorty Awards Art Direction

This award honors art direction on social media and digital. Work that is either standalone or part of greater campaign is eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Winner

Art Direction
winner
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…

Finalist

Art Direction
finalist
Iconic Covers by TIME Rebuilt by LEGO
After launching a global study, LEGO found that only half of parents encourage their daughters to p…

Nominees

Art Direction
ALTER EGO Avatar Transformations
In 2021, FOX Entertainment launched the world’s first-ever avatar singing competition series. Using…
Art Direction
Art as a Means to Inform and Inspire our Audience
AJ+ is made up of a diverse group of artists from around the globe: storytellers, explorers, creato…
Art Direction
Delta Variant Force
Despite the introduction of three effective vaccines, COVID-19 continued to ravage much of the Unit…
Art Direction
El Pollo Loco - Dia de los Muertos
Día de los Muertos is one of the most cherished holidays in Mexican culture, and consequently, a ma…
Art Direction
Facebook Community Awards
Facebook Community Summit (FCS) is Facebook's yearly moment to spotlight groups that build flat-out…
Art Direction
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Art Direction
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Art Direction
finalist
Iconic Covers by TIME Rebuilt by LEGO
After launching a global study, LEGO found that only half of parents encourage their daughters to p…
Art Direction
Journey Through Santa Cruz
In 2021, Hyundai planned to launch its first ever Santa Cruz, creating a category unlike any other …
Art Direction
winner
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…
Art Direction
TCL ELECTRONICS - WHAT SCARES THE SCARIEST PEOPLE?
TCL wanted to bring brand awareness to the quality of their televisions during a low period in sale…
Art Direction
audience honor
Tech Hard
Within the technology and computer electronics space, all advertising tends to look the same. Sleek…
Art Direction
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…
Art Direction
Wiener Social: "I Am Your Father"
Wienerschnitzel brings a quirky and playful attitude to fast food by having “fun with food” on its …