THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Use of Facebook

This category honors the most effective and creative use of Facebook in a marketing campaign. Describe how a brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Facebook
winner
That Close On-Platform
For Gen Z, friendship is everything; it’s celebration, introspection, growth, tension, conflict; ev…

Finalists

Facebook
finalist
2021 MTV EMA Facebook Campaign
The 2021 MTV EMA Facebook campaign was an immersive endeavor bringing fans around the world a one o…
Facebook
finalist
H-E-B - Grilling Open
In Texas, grilling is more than a tradition – it’s a way of life. Texans know there’s nothing bette…
Facebook
finalist
Joy Shop
After two years of “making do,” our customers were ready to turn the joy up from 10 to 11 for Holid…
Facebook
finalist
Record Breaking Facebook Sales Through Diversity & Brand Awareness
Having already reached over 66 million people on Facebook (with an average frequency of 5x), The Bo…
Facebook
finalist
Screw It, Let’s Talk Astrology
This work was designed to show the unique value of finding people who share your interests and pass…
Facebook
finalist
Together, We Can Help #StopSuicide
Many have experienced fear, anxiety, and uncertainty due to the pandemic, leading people to become …
Facebook
finalist
audience honor
Week For Life Wellness Series
The Florida Lottery has contributed more than $1 Billion to education for each of the past 19 years…

Nominees

Facebook
Finding market fit for wellness brand, Rochway
An established Sydney-based probiotics brand in business for over 15 years, Rochway had hit a wall.…
Facebook
Glide Into Successful Business Lead Generation with Facebook Campaigns
Perfect Skating is a skating and hockey performance company that focuses on developing and training…
Facebook
VH1's Love & Hip Hop Facebook
Going into 2021, our objective was to provide our audience with new and exciting video content that…