THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

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Your search returned 31 entries

Video Series
'Get to Know' Series
The ‘Get to Know’ series aimed to enhance viewer engagement and content discovery on MAX by leverag…
Contest or Promotion, Humor, Travel & Tourism
#12DaysofLUV Social Contest Campaign
Increase Fan Participation & Raise Awareness of the Southwest Gift CardThe main objectives of the #…
Instagram, Consumer Brand
finalist
#ChooseToStart with Moto E (Motorola Global Device Launch)
While smartphones have changed the way we connect with the world, millions of people across the glo…
IRL
#UseMeLeaveME
Razorfish wanted to make a splash at SXSW 2013. We thought the best way to do it was take a step ba…
Twitter Campaign, Hashtag
5 Days of Equality
Over 5 days, the world recognized the marriages of 31 same-sex couples in Australia.
Auto, Twitter
Alto ICC World Cup Campaign
Alto is the top selling car in India since 15 years. Maruti Suzuki felt that Cricket World Cup was …
SEO & SEM
finalist
bronze honor
audience honor
Best In Class Integrated Search - Achieving Optimal Visibility
Our Challenge: Achieving Optimal SEO + SEM Brand Visibility Razorfish has established a highly int…
Humor, Other Platform Presence, Retail & E-Commerce
finalist
Billie, Your Scent Bestie
Bath & Body Works fans spoke...and we listened. When customers asked for the return of Billie (our …
Auto, Instagram
finalist
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instag…
Brand Response
Cheez-It Gets "Smart"
In an effort to quickly gain followers for its newly minted Twitter account, Cheez-It initiated a T…
Brand on Twitter
finalist
Delta Takes Off With Twitter Through Laughs
How does a 85-year-old company relate to the social media crowd while maintaining the integrity of …
Financial Services, Storytelling
First Hawaiian Bank - It All Starts With Yes
First Hawaiian Bank (FHB) faced several challenges that required an innovative and culturally sensi…
Artificial Intelligence, Brand Voice, Food & Beverage
finalist
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Contest or Promotion, Education, Event & Experiential, Short Form Video, Social Good Campaign
finalist
gold honor
bronze honor
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Facebook Page
Mercedes-Benz Facebook Page
From consistent, thoughtful engagement with the audience throughout the life of a post, to a unique…
Instagram
Mercedes-Benz Photo Pass
Photography is an art of reflection. It's about observing something fascinating and capturing it in…
Instagram
Mercedes-Benz Take the Wheel
Mercedes-Benz needed to reach a new generation of buyer – one that had started to believe its rival…
SEO & SEM
finalist
gold honor
Mobile Voice Strategy Puts Grey Goose Ahead of Competitors for AI Overviews
Grey Goose is a long-standing client that is always looking to be at the forefront of new technolog…
Social Media for Sports
winner
Nike #maketherules
In June 2012, Nike Women celebrated the 40th Anniversary of Title IX – the 1972 game-changing, hist…
Auto
Ram Revolution
Our primary objectives were to announce and drive awareness of Ram’s entry into the EV space with t…
Auto, Humor, Product Feature Video, Single Post or Activation
finalist
Ram Trucks - Smells Powerful
While brainstorming fresh social ideas, we stumbled on the fact that Ram Trucks had its own cologne…
Twitter Campaign, Consumer Brand, Auto Industry, Viral Campaign
finalist
smart USA: Poop Tweet
People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all…
Facebook Campaign
smart USA: Tag Your Own Adventure
In the world of Facebook, a small brand can face some big challenges. A “like" quickly gets buried,…
Vertical Video
finalist
Sopranos 25th Anniversary
The overarching goal was to drive Gen Z’s awareness and interest in The Sopranos, particularly in c…
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