From the 5th Annual Shorty Awards
Best Use of Social Media for Auto Industry
Every major car launch, promotion and campaign has a social media component. Auto brands have used social media to amplify their presence on television, build audiences on Twitter and Facebook, and get consumers more excited than ever about owning a new pair of wheels. This awards honors the best use of social media by by an auto brand in a marketing campaign.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.