THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 5th Annual Shorty Awards Best Use of Social Media for Auto Industry

Every major car launch, promotion and campaign has a social media component. Auto brands have used social media to amplify their presence on television, build audiences on Twitter and Facebook, and get consumers more excited than ever about owning a new pair of wheels. This awards honors the best use of social media by by an auto brand in a marketing campaign.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Nominees

finalist
All-New 2013 Nissan Pathfinder Presents: An Improv-tastic Road Trip
To generate awareness for the all-new 2013 Pathfinder and drive people to the new Pathfinder Facebo…
BMW 0 to Desir3 in 5.9 Seconds
The concept was simple: Show us how much you Desir3 the all-new 3 Series, and it could be yours. We…
winner
Dodge Dart Registry
To Dodge, the launch of the Dart created a set of “New Rules" for the auto industry. It marked a ne…
Dodge Dart deviantART
We needed to maintain interest for the new Dodge Dart between its debut at the North American Inter…
finalist
Fiesta 24
A personalised video experience on Facebook that includes up to 76 different video combinations and…
Ford's #FusionFNO for Fashion's Night Out
#FusionFNO On Fashion’s Night Out (FNO), Ford launched a multi-channel disruptive program embracin…
GM Chevy @ SXSW 2012
As Chevy’s social agency-of-record, Fleishman-Hillard worked to leverage the brand’s presence as a …
Recharging the Chevrolet Volt’s Reputation through Influencer Engagement
Launched to much fanfare and acclaim, the new Chevrolet Volt electric vehicle soon found its reputa…
Volvo Joyride
We successfully helped Volvo become part of the design conversation online using new kinds of visua…
finalist
smart USA: Poop Tweet
People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all…