A personalised video experience on Facebook that includes up to 76 different video combinations and a one-off unique video for the user to view and share.The new Ford Fiesta is packed with new technology that helps you get more out of your day. To show how much you can pack into your day we asked the question ‘New Ford Fiesta in 24hrs – what would you do?’ First we handpicked the hottest up and coming talent across the globe and gave them a new Fiesta for 24hrs and filmed their day. http://www.vice.com/en_uk/fordfiesta24 Then we used the films to inspire our Facebook users and asked them to ‘Tell us what their 24hrs with Fiesta and we might just film it’. Then we used the Facebook API to search their newsfeeds and Liked pages to find out what makes them tick. Once the data had been processed we created their own a video featuring them, their friends, family, pictures and even a few surprises! The end result was a personalised experience with up to 76 different video combinations and a one-off unique video for the user to view and share. Total overall impressions across Europe has been a great success helping some markets to increase their Facebook fan base by 33% . Additionally the idea submissions and the videos generated are over 7000 and 43% of users that finished the journey also engaged with one of the app CTAs.
