11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards Best Viral Campaign

Word of mouth, street corner gossip and graffiti have been spreading ideas since ancient Rome. Viral marketing now increases its effect by an order of magnitude. This category honors the brand that best leveraged a social media channel to make its campaign go viral and significantly increased the buzz to create a stronger connection with consumers and increase ROI. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.


David Blaine’s ELECTRIFIED
VICE brought Intel together with illusionist David Blaine to create a one-of-a-kind performance piece controlled by the Ultrabook. Blaine chose New York, the city that never sleeps, as the stage for ELECTRIFIED, his first endurance challenge in more than four years, which took place on October 5th through the 8th on Pier 54. Blaine was awake for three ...
Litzky PR’s “Call Me Maybe" YouTube Recruiting Video
In May 2012, Litzky Public Relations (LPR) was hiring for two entry-level positions. In an effort to stand out and tap into an emerging social media trend, the employees at LPR created a “Call Me Maybe" recruitment video that ironically requested applicants not call, but rather e-mail their resumes to the agency. The video was created to help attract t...
Nickelodeon's The Legend of Korra: Korra Nation
From 2005 to 2008, Nickelodeon aired Avatar: The Last Airbender. At the show’s conclusion, Avatar fans were a formative group across the web, enthusiastic and vocal about their love for the show. In winter 2011, fans got what they wanted when plans for the next iteration of Avatar were cemented. The new Legend of Korra spinoff was set for an April 2012...
SodaStream, it’s fresh, it’s so fresh!
Public relations buzz in Paris with SodaStream & the Ice Age 4 movie! How to involve Parisian trendsetters & families in the SodaStream experience in a short period of time? A Twitter treasure hunt where people were invited to live the SodaStream experience and, potentially, win SodaStream products IRL. This social media operation illustrated SodaStream’s...
The Pine-Sol Original Pranked Video
Generations of women know and trust Pine-Sol dilatable cleaner. Its familiar scent and bottle can help to evoke memories. But what about men? They know Pine-Sol, but would need something a little more powerful and unique to evoke its memory during a trip to the store. So Pine-Sol decided to create that memory by playing a prank. The original Pranked...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City