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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Film
finalist
#ProjectMitty
The Secret Life of Walter Mitty is a film about grand exploration and adventure, especially when it…
Hashtag
winner
#PutACanOnIt
Red Bull is known throughout the world for its branded Mini Coopers and iconic cans. Those little c…
Financial Services
#RBCGolf4Kids
The #RBCGolf4Kids program was developed with the goal of establishing RBC as a catalyst for digital…
Gamification
#RBCGolf4Kids
RBC wanted to increase brand awareness, brand affinity, and social traffic through an engaging camp…
Auto
#RedThumb
Nissan launched Red Thumb Day on 12/16/14 on the season finale of NBC's The Voice. This ignited a l…
Education
#RowanPROUD
As the cost of higher education continues to increase, prospective college students and their fami…
Social Good Campaign
#SaveElephants
CARROT was tasked by The Nature Conservancy with creating a digital experience to reawaken an unden…
Twitter, Vine, Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Hashtag, Multi-Platform Campaign, Fashion, Beauty & Luxury
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors …
Contest or Promotion
#ShareTheStoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
Hashtag, Social Good Campaign
#SignOfLove
In 2013, Russia signed into law a bill banning the 'propaganda of nontraditional sexual relations t…
Twitter Campaign
#SmashBash at PAX Prime
Nintendo wanted to bring one of Nintendo's most anticipated titles of 2014, Super Smash Bros. for 3…
Contest or Promotion
#SnapHunt by GrubHub
Objective: GrubHub was one of the earliest brand adopters of Snapchat and joined the platform in Au…
Twitter, Consumer Brand
finalist
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996…
Tourism
finalist
#TakingOverChooseChicago Instagram Ambassadors
What inspires you to travel? Stunning skylines. Drool-worthy dishes. A 110-ton "Bean" with infinite…
IRL Activation, Financial Services
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…
Real-Time Response
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
Auto, Gamification, Ambassador & Celebrity Campaign, Instagram
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
News
winner
#Tiananmen89
Our objective was to use social media to enable a new generation to learn more about the events in…
Social Good Campaign
#TossTheTube
ObjectiveEvery year, over 17 billion toilet paper tubes are thrown away. Put it altogether and you'…
Most Creative Use of Technology
#Trashtag
For a week in October 2014, we partnered with Atlanta's Goat Farm Arts Center to transform a Dumpst…
Social Good Campaign
#ViacomSaysNoMore Social Media Takeover
On December 15, 2014, Viacom and its brands leveraged their massive social media following to lead …
Social Good Campaign
#VoicesHavePower
Brand objective: Only 13% of wireless consumers surveyed were aware of the HopeLine program. It was…
Social Good Campaign
#WalkTheWalk
As part of the mobilization surrounding the People's Climate March, Purpose launched #WalkTheWalk, …
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