THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
By Campaign
Awareness Campaign
NEW!
Corporate Social Responsibility Campaign
Diverse-Owned Businesses Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Cultural Campaign
NEW!
Multi-Platform Campaign
On a Shoestring Campaign
Pro Bono Campaign
Regional Campaign
Social Movement Campaign
By Cause
Animal Rights & Welfare
Arts & Culture
Conservation & Preservation
Disability Awareness
Diversity, Equity & Inclusion
Educate
Emergency Relief
Environment & Sustainability
Fight Poverty
Gender Equality
Human Rights
Immigration & Refugees
LGBTQ+
Mental Health
Multi-Cause Initiative
Public Health
Public Safety
NEW!
Racial Equality
Responsible Consumption & Production
Social Justice
Youth & Family
By Industry
Automotive
Business to Business
Consumer Brands
NEW!
Education
Entertainment
Fashion and Beauty
Financial Services
Food & Beverage
Government & Politics
Healthcare & Pharma
Hospitality & Travel
Lifestyle & Wellness
News & Media
Nonprofit
Real Estate
NEW!
Retail & E-Commerce
Sports
Technology
By Platform
Facebook
Instagram
LinkedIn
Other Platforms
TikTok
X (formerly Twitter)
YouTube
Original Content
Branded Content
Branded Series
Documentary Short
Extended Reality
Feature Film
NEW!
Gaming
Images
Interactive Content
Live Streaming
Long Form Video
Micro-site or Blog
Podcast
Research Reports
NEW!
Short Form Video
Video
Video Series
Partnerships
Corporate-Community
Influencer, Creator & Celebrity
Media Partnership
Nonprofit Partnership
Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Creative Use of Technology
Data & Insights
Earned Media
NEW!
Employee Engagement
Event & Experiential
Generative AI
Guerrilla Marketing
NEW!
Paid Media
PSA
Real Time Response
Single Post
Sound & Music
NEW!
Storytelling
User Generated Content
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Additional Filters
Film
finalist
#ProjectMitty
The Secret Life of Walter Mitty is a film about grand exploration and adventure, especially when it…
Hashtag
winner
#PutACanOnIt
Red Bull is known throughout the world for its branded Mini Coopers and iconic cans. Those little c…
Financial Services
#RBCGolf4Kids
The #RBCGolf4Kids program was developed with the goal of establishing RBC as a catalyst for digital…
Gamification
#RBCGolf4Kids
RBC wanted to increase brand awareness, brand affinity, and social traffic through an engaging camp…
Auto
#RedThumb
Nissan launched Red Thumb Day on 12/16/14 on the season finale of NBC's The Voice. This ignited a l…
Education
#RowanPROUD
As the cost of higher education continues to increase, prospective college students and their fami…
Social Good Campaign
#SaveElephants
CARROT was tasked by The Nature Conservancy with creating a digital experience to reawaken an unden…
Twitter
,
Vine
,
Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Hashtag
,
Multi-Platform Campaign
,
Fashion, Beauty & Luxury
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors …
Contest or Promotion
#ShareTheStoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
Hashtag
,
Social Good Campaign
#SignOfLove
In 2013, Russia signed into law a bill banning the 'propaganda of nontraditional sexual relations t…
Twitter Campaign
#SmashBash at PAX Prime
Nintendo wanted to bring one of Nintendo's most anticipated titles of 2014, Super Smash Bros. for 3…
Contest or Promotion
#SnapHunt by GrubHub
Objective: GrubHub was one of the earliest brand adopters of Snapchat and joined the platform in Au…
Twitter
,
Consumer Brand
finalist
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996…
Tourism
finalist
#TakingOverChooseChicago Instagram Ambassadors
What inspires you to travel? Stunning skylines. Drool-worthy dishes. A 110-ton "Bean" with infinite…
IRL Activation
,
Financial Services
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…
Real-Time Response
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
Auto
,
Gamification
,
Ambassador & Celebrity Campaign
,
Instagram
finalist
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
News
winner
#Tiananmen89
Our objective was to use social media to enable a new generation to learn more about the events in…
Social Good Campaign
#TossTheTube
ObjectiveEvery year, over 17 billion toilet paper tubes are thrown away. Put it altogether and you'…
Most Creative Use of Technology
#Trashtag
For a week in October 2014, we partnered with Atlanta's Goat Farm Arts Center to transform a Dumpst…
Social Good Campaign
#ViacomSaysNoMore Social Media Takeover
On December 15, 2014, Viacom and its brands leveraged their massive social media following to lead …
Social Good Campaign
#VoicesHavePower
Brand objective: Only 13% of wireless consumers surveyed were aware of the HopeLine program. It was…
Social Good Campaign
#WalkTheWalk
As part of the mobilization surrounding the People's Climate March, Purpose launched #WalkTheWalk, …
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