THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 7th Annual Shorty Awards Most Creative Use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

Click here to see the previous winner and nominees.

Winner

Most Creative Use of Technology
winner
Wake Up & Smell The Bacon
Americans have been waking up to the scent and sizzle of Oscar Mayer bacon for over 100 years. H…

Finalists

Most Creative Use of Technology
finalist
silver honor
Sharknado 2/Philips
After the feeding frenzy of last year's Sharknado, Syfy approached marketing the sequel, Sharknado …
Most Creative Use of Technology
finalist
#O2Possessed
O2 is a leading provider of mobile phones. But in 2014, O2 wanted to create awareness of the full r…
Most Creative Use of Technology
finalist
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…
Most Creative Use of Technology
finalist
DOM - Domino’s Voice Ordering on the Domino’s Mobile App.
Domino's, in partnership with CP+B and Nuance, created and launched a voice controlled pizza orderi…
Most Creative Use of Technology
finalist
Live From Space
National Geographic Channel and Mullen partnered to create this second screen experience as a digit…

Nominees

Most Creative Use of Technology
finalist
#O2Possessed
O2 is a leading provider of mobile phones. But in 2014, O2 wanted to create awareness of the full r…
Most Creative Use of Technology
#Trashtag
For a week in October 2014, we partnered with Atlanta's Goat Farm Arts Center to transform a Dumpst…
Most Creative Use of Technology
AG Properties - Care Bears Share Your Care Tongal Project
In Cleveland, Ohio there is a happy studio called AG Properties where good ideas begin. There, a te…
Most Creative Use of Technology
finalist
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…
Most Creative Use of Technology
Burt's Bees' "Brighten Your Calendar"
Burt's Bees did the unthinkable when it created an effective, all-natural line of beauty products t…
Most Creative Use of Technology
Coca-Cola Placelists
Coca-Cola has always used music as a means to connect with people, drive brand love and partner wit…
Most Creative Use of Technology
finalist
DOM - Domino’s Voice Ordering on the Domino’s Mobile App.
Domino's, in partnership with CP+B and Nuance, created and launched a voice controlled pizza orderi…
Most Creative Use of Technology
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Ve…
Most Creative Use of Technology
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Most Creative Use of Technology
Lidl Fan Cup / Play online. Shoot offline.
Brief:LIDL, the leading grocery retailer in Europe wanted to transfer their key message - exciting …
Most Creative Use of Technology
finalist
Live From Space
National Geographic Channel and Mullen partnered to create this second screen experience as a digit…
Most Creative Use of Technology
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Most Creative Use of Technology
Nike Air Max Day
As Nike is one of ASOS' main suppliers and we wanted to do something in partnership with them to en…
Most Creative Use of Technology
Pic Nix by A&G Labs
It's not uncharted territory: you're on Instagram and you suddenly find yourself drowning in a doma…
Most Creative Use of Technology
finalist
silver honor
Sharknado 2/Philips
After the feeding frenzy of last year's Sharknado, Syfy approached marketing the sequel, Sharknado …
Most Creative Use of Technology
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Most Creative Use of Technology
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
Most Creative Use of Technology
Social TV
Social TV uses Automatic Content Recognition (ACR) technology to recognize the show a user is watch…
Most Creative Use of Technology
TakePart Action Platform (TAP)
The TakePart Action Platform (TAP) programmatically matches socially-relevant content to a curated …
Most Creative Use of Technology
The Honorable Woman Two Screen App: Augmented Reality
With the political caper The Honorable Woman, SundanceTV knew it had a hit on its hand. Aside from …
Most Creative Use of Technology
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Most Creative Use of Technology
Unboxing of OnStar with 4G LTE
OnStar, a brand long known as the pioneer and leading provider of in-vehicle Telematics and Infotai…
Most Creative Use of Technology
winner
Wake Up & Smell The Bacon
Americans have been waking up to the scent and sizzle of Oscar Mayer bacon for over 100 years. H…
Most Creative Use of Technology
Walking With Dinosaurs Augmented Reality App
Walking with Dinosaurs: Photo Adventure app for iPhone, iPad, iPod touch and Android devices. Now y…