13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Most Creative Use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

Click here to see the previous winner and nominees.

Finalists

finalist
silver
Sharknado 2/Philips
After the feeding frenzy of last year's Sharknado, Syfy approached marketing the sequel, Sharknado 2: The Second One, with social media at the forefront. The first film proved our audience had a huge appetite for inventive ways to interact with the film, and Syfy was determined to build on the success in new and creative ways. One partnership we a…
finalist
#O2Possessed
O2 is a leading provider of mobile phones. But in 2014, O2 wanted to create awareness of the full range of devices they sell, from smart lighting to Bluetooth speakers, while exciting people about the potential of smart tech.VCCP Kin's solution: #O2POSSESSED, the first haunted house entirely controlled by household smart devices. Through multi-pla…
finalist
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend most of their time online. But with no media budget, there wasn't an easy way to get their attention. So we created a new way to display online media - powered simply by something people do everyday: sharing links. Together with the popular link-shorte…
finalist
DOM - Domino’s Voice Ordering on the Domino’s Mobile App.
Domino's, in partnership with CP+B and Nuance, created and launched a voice controlled pizza ordering assistant named Dom on their iPhone and Android mobile app. Dom has a one track mind focused on pizza and is happy to take your order, or just tell a cheesy joke. Dom adds to Domino's reputation of leveraging technology to create fun new utilities…
finalist
Live From Space
National Geographic Channel and Mullen partnered to create this second screen experience as a digital companion piece to NatGeo's exclusive TV show, Live From Space. Astronauts aboard the ISS have a unique view of Earth, seeing it without borders but void of humanity. We looked to bridge the gap between life on Earth and in space in order to share…

Nominees

#Trashtag
For a week in October 2014, we partnered with Atlanta's Goat Farm Arts Center to transform a Dumpster into a radically different interface for social media. Filled with more than 100 illuminated blocks inscribed with words and emoji, #Trashtag allowed passersby to craft a personal message and share it through the Dumpster's Twitter account. The installation…
AG Properties - Care Bears Share Your Care Tongal Project
In Cleveland, Ohio there is a happy studio called AG Properties where good ideas begin. There, a team of experienced and inspired individuals dedicate themselves to creating, acquiring and developing character-based properties for entertainment and consumer products. When the ideas are ready to leave the studio, they travel to New York City where an experie…
Burt's Bees' "Brighten Your Calendar"
Burt's Bees did the unthinkable when it created an effective, all-natural line of beauty products that brighten and even skin tone. The key word is "unthinkable." Because, no matter how much women wanted to find a natural brightening beauty line that actually worked, years of the beauty category's underwhelming promises made them much too skeptical to belie…
Coca-Cola Placelists
Coca-Cola has always used music as a means to connect with people, drive brand love and partner with global events from the Olympics to the World Cup. But as a soft drink brand, Coke's tie to music was never inherent to their product offering. 40 years after the iconic "I'd like to buy the world a Coke" musical television spot, they decided it was time to c…
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Veep to POTUS? With a series of multiple technologies, including robocalls, voicemails, text messages and social media content, the way "real" political candidates do. Only better. And funnier. And more engaging for American voters, we mean, fans.Together, HBO a…
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and options, and a proprietary brewing system that required users to use the Keurig system to remain in the Keurig family. Keurig needed to spark excitement with Keurig owners and give them a reason to try new and expanded flavors — occasions to discover their Keurig…
Lidl Fan Cup / Play online. Shoot offline.
Brief:LIDL, the leading grocery retailer in Europe wanted to transfer their key message - exciting and successful shopping - from local stores into the digital world. And, as an official FIFA partner in 2014 they set out to place it in the context of football. Insight:In every world cup emotions run high, especially during penalty shootouts. But sadly, ther…
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to sneak up unexpectedly. So, to prepare them for that pivotal moment when they need to be true to themselves, we created Mute the Mouth, an Above the Influence game, to help them shush, zip, and mute negative influences without having to say a word.It's a first-o…
Nike Air Max Day
As Nike is one of ASOS' main suppliers and we wanted to do something in partnership with them to engage our twenty-something audience and increase awareness that ASOS stocks Nike's lifestyle products.On Nike Air Max Day, we hosted a Shoppable Google+ Hangout. We promoted it using Google's latest advertising product (+Post), which meant people could watch th…
Pic Nix by A&G Labs
It's not uncharted territory: you're on Instagram and you suddenly find yourself drowning in a domain filled with cat pictures, selfies, and sometimes even selfies with cats. The instinctive eye rolling alone from these posts is enough to give any sane human a headache, and knowing there is nothing you can do to stop such egregious social media acts only de…
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel system. That vision was full of passion, yes. But full of money? Not so much. So they contacted Mullen NC. It all started with our creating a Kickstarter video that told the Small Batch story. Taste buds watered, wallets opened and the nanobrewery reached its goa…
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list what beers are on tap, but customers never know when those beers will be "tapped out" or when new beers will be added. This was a problem for Small Batch Beer Company which brews unique beers in very small quantities. Their "on tap" menu of eight custom beers …
Social TV
Social TV uses Automatic Content Recognition (ACR) technology to recognize the show a user is watching and then displays a feed of real-time tweets contextually relevant to that show. The app is a partial-overlay that appears over the right side of the live TV broadcast, but can be easily hidden using the right arrow button on the user's Samsung remote. If…
TakePart Action Platform (TAP)
The TakePart Action Platform (TAP) programmatically matches socially-relevant content to a curated collection of meaningful actions, and allows users to promote and keep track of their impact. Using TAP's plug-and-play widgets, any digital publisher can provide their users with multiple paths to action without a heavy technical lift.TAP addresses several un…
The Honorable Woman Two Screen App: Augmented Reality
With the political caper The Honorable Woman, SundanceTV knew it had a hit on its hand. Aside from a stunning central performance from Maggie Gylllenhaal (who eventually picked up a Golden Globe for the role), this limited series was asking big questions – about technology, the Middle East, family legacies – in a smart, sophisticated way. The challenge for …
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technology platforms to crunch data, track trends and insights, and study social media conversations as they happen.This innovative marketing platform provides MasterCard and its bank and merchant partners with deep insights to break through the clutter and deliver t…
Unboxing of OnStar with 4G LTE
OnStar, a brand long known as the pioneer and leading provider of in-vehicle Telematics and Infotainment technology (General Motors vehicles only) had lost its momentum as improvements and new service offerings dwindled. Heading into 2014, we were no longer seen as the exciting and innovative brand we once were, as newcomers were flooding the market. It was…
Walking With Dinosaurs Augmented Reality App
Walking with Dinosaurs: Photo Adventure app for iPhone, iPad, iPod touch and Android devices. Now you can see dinosaurs stomping down the street, roaming through schools and offices, and roaring to life in your home with this new augmented reality app.Using the camera function of a mobile or tablet device users are able to pose in any real world location wi…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!