THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Most Creative Use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

Click here to see the previous winner and nominees.

Nominees

finalist
#O2Possessed
O2 is a leading provider of mobile phones. But in 2014, O2 wanted to create awareness of the full r…
#Trashtag
For a week in October 2014, we partnered with Atlanta's Goat Farm Arts Center to transform a Dumpst…
AG Properties - Care Bears Share Your Care Tongal Project
In Cleveland, Ohio there is a happy studio called AG Properties where good ideas begin. There, a te…
finalist
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…
Burt's Bees' "Brighten Your Calendar"
Burt's Bees did the unthinkable when it created an effective, all-natural line of beauty products t…
Coca-Cola Placelists
Coca-Cola has always used music as a means to connect with people, drive brand love and partner wit…
finalist
DOM - Domino’s Voice Ordering on the Domino’s Mobile App.
Domino's, in partnership with CP+B and Nuance, created and launched a voice controlled pizza orderi…
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Ve…
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Lidl Fan Cup / Play online. Shoot offline.
Brief:LIDL, the leading grocery retailer in Europe wanted to transfer their key message - exciting …
finalist
Live From Space
National Geographic Channel and Mullen partnered to create this second screen experience as a digit…
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Nike Air Max Day
As Nike is one of ASOS' main suppliers and we wanted to do something in partnership with them to en…
Pic Nix by A&G Labs
It's not uncharted territory: you're on Instagram and you suddenly find yourself drowning in a doma…
finalist
silver honor
Sharknado 2/Philips
After the feeding frenzy of last year's Sharknado, Syfy approached marketing the sequel, Sharknado …
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
Social TV
Social TV uses Automatic Content Recognition (ACR) technology to recognize the show a user is watch…
TakePart Action Platform (TAP)
The TakePart Action Platform (TAP) programmatically matches socially-relevant content to a curated …
The Honorable Woman Two Screen App: Augmented Reality
With the political caper The Honorable Woman, SundanceTV knew it had a hit on its hand. Aside from …
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Unboxing of OnStar with 4G LTE
OnStar, a brand long known as the pioneer and leading provider of in-vehicle Telematics and Infotai…
winner
Wake Up & Smell The Bacon
Americans have been waking up to the scent and sizzle of Oscar Mayer bacon for over 100 years. H…
Walking With Dinosaurs Augmented Reality App
Walking with Dinosaurs: Photo Adventure app for iPhone, iPad, iPod touch and Android devices. Now y…