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From the 7th Annual Shorty Awards

Social TV

Entered in Integration with Live Television, Most Creative Use of Technology


Social TV uses Automatic Content Recognition (ACR) technology to recognize the show a user is watching and then displays a feed of real-time tweets contextually relevant to that show. The app is a partial-overlay that appears over the right side of the live TV broadcast, but can be easily hidden using the right arrow button on the user's Samsung remote. If the app is hidden, the pane overlay will disappear and new tweets will be shown as notifications in the top right corner of the live TV broadcast.

Strategy and Execution

Social TV is the first live TV product to integrate automatic content recognition (ACR) technology. It is also the first connected-television product to offer real-time tweet-matching with live broadcasts of TV series, movies, and sports/news events.


Video for Social TV

Entrant Company / Organization Name

Samsung Electronics

Entry Credits