THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best in Financial Services

Banks, credit cards and financial services are eligible for this award. Objectives may include gaining consumer trust, promotions and deals and facilitating seamless payments.

Click here to see the previous winner and nominees.

Winner

Financial Services
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…

Finalists

Financial Services
finalist
silver honor
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Financial Services
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a signific…
Financial Services
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack…
Financial Services
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their pas…
Financial Services
finalist
Breensmith
breensmith created this song and web video for Kabbage — a company that lends money to small busine…
Financial Services
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on cus…
Financial Services
finalist
Sanlam One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the firs…
Financial Services
finalist
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Financial Services
finalist
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…

Nominees

Financial Services
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
Financial Services
#RBCGolf4Kids
The #RBCGolf4Kids program was developed with the goal of establishing RBC as a catalyst for digital…
Financial Services
Go, Go! Rugby Canada, Go!
As the seventh stop in the Sevens World Series, the Hong Kong Sevens is one of the most anticipated…
Financial Services
I Invest In
Objective: To showcase our thought leadership and make our investors more comfortable with their in…
Financial Services
ING Bank Orange Support
Banking Industry in Turkey has a very negative perception. People think that banks don't care about…
Financial Services
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy F…
Financial Services
Spent: Looking For Change
Last year, American Express wanted to lead a conversation about financial inclusion in America – a …
Financial Services
Visa Olympics
It's hard to become the most talked about brand when everyone is talking about the exact same thing…
Financial Services
Western Union Global Social Content
Western Union customers are so much more than customers; they are heroes. Most left their country o…