THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best in Financial Services

Banks, credit cards and financial services are eligible for this award. Objectives may include gaining consumer trust, promotions and deals and facilitating seamless payments.

Click here to see the previous winner and nominees.

Finalists

finalist
silver honor
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a signific…
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack…
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their pas…
finalist
Breensmith
breensmith created this song and web video for Kabbage — a company that lends money to small busine…
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on cus…
finalist
Sanlam One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the firs…
finalist
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
finalist
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…

Nominees

#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
#RBCGolf4Kids
The #RBCGolf4Kids program was developed with the goal of establishing RBC as a catalyst for digital…
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a signific…
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack…
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their pas…
finalist
silver honor
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
finalist
Breensmith
breensmith created this song and web video for Kabbage — a company that lends money to small busine…
Go, Go! Rugby Canada, Go!
As the seventh stop in the Sevens World Series, the Hong Kong Sevens is one of the most anticipated…
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on cus…
I Invest In
Objective: To showcase our thought leadership and make our investors more comfortable with their in…
ING Bank Orange Support
Banking Industry in Turkey has a very negative perception. People think that banks don't care about…
finalist
Sanlam One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the firs…
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy F…
Spent: Looking For Change
Last year, American Express wanted to lead a conversation about financial inclusion in America – a …
finalist
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
finalist
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…
Visa Olympics
It's hard to become the most talked about brand when everyone is talking about the exact same thing…
Western Union Global Social Content
Western Union customers are so much more than customers; they are heroes. Most left their country o…