THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 7th Annual Shorty Awards Best in Financial Services

Banks, credit cards and financial services are eligible for this award. Objectives may include gaining consumer trust, promotions and deals and facilitating seamless payments.

Click here to see the previous winner and nominees.

Winner

Financial Services
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…

Finalists

Financial Services
finalist
silver honor
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Financial Services
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a signific…
Financial Services
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack…
Financial Services
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their pas…
Financial Services
finalist
Breensmith
breensmith created this song and web video for Kabbage — a company that lends money to small busine…
Financial Services
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on cus…
Financial Services
finalist
Sanlam One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the firs…
Financial Services
finalist
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Financial Services
finalist
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…

Nominees

Financial Services
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
Financial Services
#RBCGolf4Kids
The #RBCGolf4Kids program was developed with the goal of establishing RBC as a catalyst for digital…
Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Financial Services
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…
Financial Services
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a signific…
Financial Services
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack…
Financial Services
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their pas…
Financial Services
finalist
silver honor
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
Financial Services
finalist
Breensmith
breensmith created this song and web video for Kabbage — a company that lends money to small busine…
Financial Services
Go, Go! Rugby Canada, Go!
As the seventh stop in the Sevens World Series, the Hong Kong Sevens is one of the most anticipated…
Financial Services
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on cus…
Financial Services
I Invest In
Objective: To showcase our thought leadership and make our investors more comfortable with their in…
Financial Services
ING Bank Orange Support
Banking Industry in Turkey has a very negative perception. People think that banks don't care about…
Financial Services
finalist
Sanlam One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the firs…
Financial Services
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy F…
Financial Services
Spent: Looking For Change
Last year, American Express wanted to lead a conversation about financial inclusion in America – a …
Financial Services
finalist
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Financial Services
finalist
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…
Financial Services
Visa Olympics
It's hard to become the most talked about brand when everyone is talking about the exact same thing…
Financial Services
Western Union Global Social Content
Western Union customers are so much more than customers; they are heroes. Most left their country o…