THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Financial Services

Banks, credit cards and financial services are eligible for this award. Objectives may include gaining consumer trust, promotions and deals and facilitating seamless payments.

Click here to see the previous winner and nominees.

Winner

Financial Services
winner
#TDThanksYou
Banks are typically perceived as self-serving, impersonal institutions, ranking among the lowest in…

Finalists

Financial Services
finalist
silver honor
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
Financial Services
finalist
#SAVine (for Service Après-Vente on Vine i.e. Customer Care on Vine)
French bank La Banque Postale wants to embody in each one of its communications its two key values,…
Financial Services
finalist
#WUHomeCooked
Food has the power to connect people across borders. All around the world, flavors play a signific…
Financial Services
finalist
#poemgrams with love, from PayPal
There's a new generation of small businesses languishing in the cash-only economy because they lack…
Financial Services
finalist
A Salute to Small Business Owners Who Shed Their Clown Suit #sadclown
Our objective was to create a video to associate our brand with small business owners and their pas…
Financial Services
finalist
Breensmith
breensmith created this song and web video for Kabbage — a company that lends money to small busine…
Financial Services
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on cus…
Financial Services
finalist
Sanlam One Rand Man
South Africans don't save. Household debt averages about 75% of their after tax income. On the firs…
Financial Services
finalist
The Priceless Engine - JT Campaign
MasterCard launched The Priceless Engine: a combination of people, process and more than 20 technol…
Financial Services
finalist
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…

Nominees

Financial Services
#PricelessSurprises
In 2014 MasterCard was looking to evolve the 17 year old Priceless campaign to effectively engage t…
Financial Services
#RBCGolf4Kids
The #RBCGolf4Kids program was developed with the goal of establishing RBC as a catalyst for digital…
Financial Services
Go, Go! Rugby Canada, Go!
As the seventh stop in the Sevens World Series, the Hong Kong Sevens is one of the most anticipated…
Financial Services
I Invest In
Objective: To showcase our thought leadership and make our investors more comfortable with their in…
Financial Services
ING Bank Orange Support
Banking Industry in Turkey has a very negative perception. People think that banks don't care about…
Financial Services
September Sweepstakes
How do we give back to our members who give so much of themselves? That was the big question Navy F…
Financial Services
Spent: Looking For Change
Last year, American Express wanted to lead a conversation about financial inclusion in America – a …
Financial Services
Visa Olympics
It's hard to become the most talked about brand when everyone is talking about the exact same thing…
Financial Services
Western Union Global Social Content
Western Union customers are so much more than customers; they are heroes. Most left their country o…