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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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Food & Beverage
finalist
Hebrew National Scores a Touchdown with NFL: National Franks League
Edelman was recently tasked with driving awareness and demand for Hebrew National hot dogs durin…
Twitter Campaign
Hellmann’s #CincoDeMayo Celebration
Weber Shandwick's challenge was to bring Hellmann's Mayonnaise into the mix of everyday culinary co…
Financial Services
finalist
Hello play!
Hello bank! is BNP Paribas' new bank - it's the first mobile native pan-European bank, based on cus…
Animated GIFs
Hemlock Grove Season 2
Hemlock Grove is a Netflix original series that gained a dedicated following for its unique blend o…
Meme
finalist
Hey, Girl--There’s Some Laundry In My Basket and I’m Happy To See You
ObjectiveSun Detergent was largely inactive on social media when we began working together in 2014.…
Family and Parenting
Hidden Valley Puts a "Twist on Tonight"
Hidden Valley created the "Twist on Tonight" digital campaign to reach our "Mama Rancher" target du…
Twitter
Hilton Worldwide: Hilton Suggests
Hilton built the @HiltonSuggests concept upon something their team members do every day – providing…
Multi-Platform Campaign, Hospitality
Hilton's: Our Stage. Your Story. #HiltonStory
Background: With over 560 hotels globally, Hilton is a household name and recognized as an industry…
Humor
Hip, Funny Brand, GrubHub, Enters Race for Shorty Award: Humor
In the corporate world, it's easy for brands to take social media marketing too seriously. Hopefull…
Social Good Campaign
HIV Equal Testing and Anti-Stigma Campaign
HIV Equal is an international social media campaign and online magazine that promotes HIV testing …
Hospitality
Holiday Inn Express Stay Smart Campaign
BACKGROUNDHoliday Inn Express is one of the fastest growing hotel brands in the industry. The Stay …
Humor
Home Zombie Proofing Kit
Just days before the big premiere of AMC's cult favorite, The Walking Dead, we figured we could cap…
Social Good Campaign
finalist
Home's Best Friend
Coldwell Banker Real Estate has been helping people find their home for over 108 years. This year i…
Contest or Promotion
Honda Firefly Music Festival Giveaway by C-4 Analytics
The Honda Firefly Music Festival Giveaway brought a business that previously had a limited digital …
Pinterest
finalist
Honey Bunches of Oats, Happy Mother's Day - The Pinterest Way
The Skinny:One-of-a-kind Mother's Day wish delivered via Pinterest boardPinterest - account not req…
Food & Beverage
Horizon Organic Goes Back To School
The objective of the Horizon Organic Back To School Campaign was to drive trial and awareness of ne…
Twitter
Hotels.com Twitter Hospitality
Over the last year, our goal with the Hotels.com Twitter handle was to enhance content strategy – s…
Video
House of Thrones
In 2014, Quiznos decided to make the shift from traditional advertising to a focus on digital conte…
IRL Activation, Wine, Beer & Spirits
finalist
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and…
Facebook Campaign
How to Speak Amopé
Objective – Raise Awareness and trial of the new foot care brand, Amopé, on Facebook so consumers …
Consumer Electronics, Video
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation t…
B2B
HP's Take on Telco Choices
ObjectiveHP wanted to launch its "new business of the network" campaign and demonstrate their knowl…
Ambassador & Celebrity Campaign, Technology
finalist
HTC Creatography
What do you do when your competition shells out billions on advertising and celebrity endorsements?…
Tumblr
finalist
Huffington Post's Tumblr
The Huffington Post's Tumblr captures the wide variety of the content posted on our site while also…
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