THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 7th Annual Shorty Awards Best in Consumer Electronics

Social media accounts or campaigns dedicated to promoting consumer electronics. Objectives may include new product launches, offers and promotions and building a strong fan base.

Click here to see the previous winner and nominees.

Winner

Consumer Electronics
winner
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …

Finalist

Consumer Electronics
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…

Nominees

Consumer Electronics
#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagra…
Consumer Electronics
48 Hours of Freedom - Droid by Motorola
To mark the launch of the new Droid Turbo smartphone and its Instagram account, we endeavored to tr…
Consumer Electronics
GoPro: Share the Stoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
Consumer Electronics
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation t…
Consumer Electronics
Lenovo Product Engineer: Ashton Kutcher/The new influencer model: Lenovo & Ashton Kutcher
Consumer Electronics
Olympus | Anywhere Classroom
The Anywhere Classroom Series is a virtual photography class where Olympus Visionaries -- professio…
Consumer Electronics
YogaMyWay
Ahead of the Holiday Season, Lenovo wanted to develop a cut-through product launch unlike anything …
Consumer Electronics
“Moto 360 Design Face-Off" Google+ Community Challenge
In mid-March, Motorola announced the launch of Moto 360, a truly modern timepiece, designed by M…