ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best in Consumer Electronics

Social media accounts or campaigns dedicated to promoting consumer electronics. Objectives may include new product launches, offers and promotions and building a strong fan base.

Click here to see the previous winner and nominees.

Nominees

#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagram, and YouTube, along with one of the biggest pop stars in the world, Meghan Trainor, to create the official music video for Meghan's new single "Lips Are Movin'." Instead of just making cameos in the video, we put our social superstars to work. Each social st…
48 Hours of Freedom - Droid by Motorola
To mark the launch of the new Droid Turbo smartphone and its Instagram account, we endeavored to transform its leading functional benefit (a battery that would last for 48 hours) into an emotional call-to-arms that would tap into the mindset of our "motivated Millennial" audience. Thus, "48 Hours of Freedom".We encouraged the Instagram community to break fr…
GoPro: Share the Stoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advanced cameras – the HERO4. Additionally, we wanted to create an initiative that would engage our sponsored athlete base to support the launch beyond the normal arc of promotion.In concept development of #ShareTheStoke, the social media team was challenged to creat…
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation that provides consumer electronics and software, needed a way to tap into Walmart's robust customer base to complement current in-store promotions and cost-effectively drive brand awareness.HP looked to newrow_ for a solution. newrow_ helped HP make its existin…
Lenovo Product Engineer: Ashton Kutcher/The new influencer model: Lenovo & Ashton Kutcher
Olympus | Anywhere Classroom
The Anywhere Classroom Series is a virtual photography class where Olympus Visionaries -- professional and emerging photographers passionate about Olympus products -- share their professional tips and techniques for taking amazing photos.This ongoing series taps into each Visionaries' unique shooting style and demonstrates the benefits and features of the O…
YogaMyWay
Ahead of the Holiday Season, Lenovo wanted to develop a cut-through product launch unlike anything we had done before, leveraging user generated content to drive purchase intent for the flagship YOGA range of 2in1 laptops and multimode tablets. The campaign became Lenovo's biggest pre-launch yet, creating significant buzz and momentum ahead of the global re…
“Moto 360 Design Face-Off" Google+ Community Challenge
In mid-March, Motorola announced the launch of Moto 360, a truly modern timepiece, designed by Motorola, powered by Android Wear. From the moment it was announced, consumers and industry influencers were anxious to get their hands on the watch. But Moto 360 wouldn't be available for purchase for another six months, and the brand need to sustain conversat…