13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 7th Annual Shorty Awards Best in Consumer Electronics

Social media accounts or campaigns dedicated to promoting consumer electronics. Objectives may include new product launches, offers and promotions and building a strong fan base.

Click here to see the previous winner and nominees.

Winner

Consumer Electronics
winner
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since then has gone on to dominate the lucrative large-screen phone category. On September 6th, 2014 that was about to change with the launch of one of the world's most anticipated phones, a direct challenge to Samsung's market position. Samsung Mobile cam…

Finalist

Consumer Electronics
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless headphones by engaging consumers through both traditional methods and socially to develop a conversation with consumers about the everyday mishaps they experience due to using corded headphones. Strategy: JBL launched an interactive cross-platform …

Nominees

Consumer Electronics
#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagram, and YouTube, along with one of the biggest pop stars in the world, Meghan Trainor, to create the official music video for Meghan's new single "Lips Are Movin'." Instead of just making cameos in the video, we put our social superstars to work. Each social st…
Consumer Electronics
48 Hours of Freedom - Droid by Motorola
To mark the launch of the new Droid Turbo smartphone and its Instagram account, we endeavored to transform its leading functional benefit (a battery that would last for 48 hours) into an emotional call-to-arms that would tap into the mindset of our "motivated Millennial" audience. Thus, "48 Hours of Freedom".We encouraged the Instagram community to break fr…
Consumer Electronics
GoPro: Share the Stoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advanced cameras – the HERO4. Additionally, we wanted to create an initiative that would engage our sponsored athlete base to support the launch beyond the normal arc of promotion.In concept development of #ShareTheStoke, the social media team was challenged to creat…
Consumer Electronics
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation that provides consumer electronics and software, needed a way to tap into Walmart's robust customer base to complement current in-store promotions and cost-effectively drive brand awareness.HP looked to newrow_ for a solution. newrow_ helped HP make its existin…
Consumer Electronics
Lenovo Product Engineer: Ashton Kutcher/The new influencer model: Lenovo & Ashton Kutcher
Consumer Electronics
Olympus | Anywhere Classroom
The Anywhere Classroom Series is a virtual photography class where Olympus Visionaries -- professional and emerging photographers passionate about Olympus products -- share their professional tips and techniques for taking amazing photos.This ongoing series taps into each Visionaries' unique shooting style and demonstrates the benefits and features of the O…
Consumer Electronics
YogaMyWay
Ahead of the Holiday Season, Lenovo wanted to develop a cut-through product launch unlike anything we had done before, leveraging user generated content to drive purchase intent for the flagship YOGA range of 2in1 laptops and multimode tablets. The campaign became Lenovo's biggest pre-launch yet, creating significant buzz and momentum ahead of the global re…
Consumer Electronics
“Moto 360 Design Face-Off" Google+ Community Challenge
In mid-March, Motorola announced the launch of Moto 360, a truly modern timepiece, designed by Motorola, powered by Android Wear. From the moment it was announced, consumers and industry influencers were anxious to get their hands on the watch. But Moto 360 wouldn't be available for purchase for another six months, and the brand need to sustain conversat…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.