THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 7th Annual Shorty Awards Best in Consumer Electronics

Social media accounts or campaigns dedicated to promoting consumer electronics. Objectives may include new product launches, offers and promotions and building a strong fan base.

Click here to see the previous winner and nominees.

Winner

Consumer Electronics
winner
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …

Finalist

Consumer Electronics
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…

Nominees

Consumer Electronics
#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagra…
Consumer Electronics
48 Hours of Freedom - Droid by Motorola
To mark the launch of the new Droid Turbo smartphone and its Instagram account, we endeavored to tr…
Consumer Electronics
GoPro: Share the Stoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
Consumer Electronics
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation t…
Consumer Electronics
Lenovo Product Engineer: Ashton Kutcher/The new influencer model: Lenovo & Ashton Kutcher
Consumer Electronics
Olympus | Anywhere Classroom
The Anywhere Classroom Series is a virtual photography class where Olympus Visionaries -- professio…
Consumer Electronics
YogaMyWay
Ahead of the Holiday Season, Lenovo wanted to develop a cut-through product launch unlike anything …
Consumer Electronics
“Moto 360 Design Face-Off" Google+ Community Challenge
In mid-March, Motorola announced the launch of Moto 360, a truly modern timepiece, designed by M…