THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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From the 7th Annual Shorty Awards
Best in Consumer Electronics
Social media accounts or campaigns dedicated to promoting consumer electronics. Objectives may include new product launches, offers and promotions and building a strong fan base.
Click here to see the previous winner and nominees.
Winner
Consumer Electronics
winner
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
Finalist
Consumer Electronics
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Nominees
Consumer Electronics
#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagra…
Consumer Electronics
48 Hours of Freedom - Droid by Motorola
To mark the launch of the new Droid Turbo smartphone and its Instagram account, we endeavored to tr…
Consumer Electronics
GoPro: Share the Stoke
The business objective of the #ShareTheStoke campaign was to launch GoPro's newest and most advance…
Consumer Electronics
HP Show and Tech
In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation t…
Consumer Electronics
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Consumer Electronics
Lenovo Product Engineer: Ashton Kutcher/The new influencer model: Lenovo & Ashton Kutcher
Consumer Electronics
Olympus | Anywhere Classroom
The Anywhere Classroom Series is a virtual photography class where Olympus Visionaries -- professio…
Consumer Electronics
winner
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
Consumer Electronics
YogaMyWay
Ahead of the Holiday Season, Lenovo wanted to develop a cut-through product launch unlike anything …
Consumer Electronics
“Moto 360 Design Face-Off" Google+ Community Challenge
In mid-March, Motorola announced the launch of Moto 360, a truly modern timepiece, designed by M…
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