THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

Winner

Meme
winner
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…

Finalists

Meme
finalist
gold honor
#BreakingBad on @tvrecord
Promotional campaign aiming to amplify the results of the acclaimed Breaking Bad, aired by Rede Rec…
Meme
finalist
gold honor
FamilyShare Network
The objective of the FamilyShare Network is to own the brand of "family" on the internet by creatin…
Meme
finalist
gold honor
First Ever Selfie with Jesus
In our first year of business and no budget, we were desperate for brand exposure. We wanted to dem…
Meme
finalist
gold honor
Memes That Help Winning A Presidential Election
OBJECTIVE:The 2014 presidential election, a turning point in Indonesia's history. Jokowi, a new hop…
Meme
finalist
#30RockEmojiQuotes
Just when you thought the Internet ran out of 30 Rock appreciation posts… @NBC30Rock to the rescue!…
Meme
finalist
Hey, Girl--There’s Some Laundry In My Basket and I’m Happy To See You
ObjectiveSun Detergent was largely inactive on social media when we began working together in 2014.…
Meme
finalist
NBC’s #RejectedCandyHearts
The NBC social team is all about romance – although Cupid might disagree, since the team honored…
Meme
finalist
“Hey Girl" is out - “Hey Lassie" is in! STARZ launches meme campaign for Outlander
"Hey Girl" is out - "Hey Lassie" is in! To drive ongoing in-season social buzz for its new show Out…

Nominees

Meme
DoubleTree by Hilton - #SpoonMe Campaign
Starting in early summer of 2014, DoubleTree by Hilton announced the release and sale of their famo…
Meme
You're My Honey Bunches of Oats - Social Listening and Response
In 2014 a social listening initiative led by Manifest uncovered heavy mention of Honey Bunches of O…