THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

Click here to see the previous winner and nominees.

Winner

B2B
winner
This Is a Generic Brand Video
As a new entrant to the stock footage market, established in mid-2013, Dissolve sought to build awa…

Finalists

B2B
finalist
silver honor
#72hrsofyes
Our primary competitor, EMC, was the category leader by far. But not because they had a better pro…
B2B
finalist
Olo Bags
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
B2B
finalist
The Future of PR: What If PR Stood for People and Relationships?
In fall 2014, Cision executed a three-part campaign called "The Future of PR" in conjunction with i…
B2B
finalist
The Symantec Backup of Destiny
Presented with the challenge of creating a social experience for an audience inured to insincere ma…

Nominees

B2B
#BetterTogether - Yext's Pages Campaign
Yext, the world's leading digital presence management company, wanted to help their customers …
B2B
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in livi…
B2B
Cisco's Global Cloud Index Social Media Campaign
Developed to project global data center and cloud-based traffic growth and trends, The Cisco Global…
B2B
Cisco's The Network
Brand journalism has exploded over the past several years. More and more brands – B2B and B2C alike…
B2B
Emoji Among Us
As the emoji craze boomed, we looked for a way to integrate them into a promotional video. And of c…
B2B
Engaging With Hard-to-Engage Small-Biz Owners: AT&T Business Circle
In April 2014, AT&T launched Business Circle, a website where small business owners (SBOs) and empl…
B2B
Glass Is Life
Subconsciously, we love glass. The way it feels cool in our hands, sparkles in sunlight, clinks whe…
B2B
HP's Take on Telco Choices
ObjectiveHP wanted to launch its "new business of the network" campaign and demonstrate their knowl…
B2B
Hacking the machine: How we humanized a travel technology company
Change is not easy, especially for corporate America. For some time, we noticed the traditional B2B…
B2B
Introducing Hackonomics, Juniper Networks Sheds Light on the Cyber Black Market
Juniper Networks partnered with a leading think tank, The RAND Corporation, to conduct research …
B2B
Littelfuse Speed2Design 2014 Google Glass Contest
During Speed2Design 2014, Littelfuse partnered with Design World to create a fun, engaging contest …
B2B
Microsoft BizSpark
Microsoft created the BizSpark program to get hot tech startups interested in Microsoft hosting pro…
B2B
Oracle Primavera – Human to Human social marketing
Oracle's Primavera is the leading global provider of cloud and on-premise Enterprise Project Portfo…
B2B
Tough Love
Nissan wanted small businesspeople to know that they made the most durable, reliable cargo vans you…
B2B
Wattbike
The Wattbike team needed to step out from the rarefied training environment of elite athletes to es…
B2B
Wella Education
Wella Education has created a community where stylists share ideas, blow minds with their collectiv…
B2B
microwire.info - news and media outreach platform
Microwire.info is a news and media information platform of McGallen & Bolden Group, and in conjunct…