As the emoji craze boomed, we looked for a way to integrate them into a promotional video. And of course, to get our clips seen in use (as with every video we create). We eventually landed on the concept of ubiquity — how emoji were everywhere. To get the sound and feel of a David Attenborough, "Planet Earth" style documentary, we hired a British voiceover actor who had worked with the BBC (and did a fantastic Attenborough imitation!)
The script was carefully written for ambiguity: every word of it is true when describing emojis on our screens – but when heard in the context of the video, it seems they are *physically* among us, not just digitally.
Emoji Among Us was a Vimeo Staff Pick, and received glowing coverage on Mashable, Adweek, Fast Company, and elsewhere. It currently has over 310K views on Vimeo and over 100K views on YouTube.
As Jeff Beer from Fast Company said: "The stock footage company keeps its standards high with this faux-doc look at emoji—the "charming, versatile, and intelligent figures have captured our hearts." From smiling poo and monkeys to people, pizza and eggplant, we see the world of emoji in full Planet Earth style, complete with the Attenboroughesque narrator. It's entertaining, and what's more, shows that any marketer, in any category, of any size, can break through with the right attitude."
