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From the 7th Annual Shorty Awards

Honey Bunches of Oats, Happy Mother's Day - The Pinterest Way

Finalist in Pinterest


The Skinny:

Happy Mother's Day Pinterest Style:

To do it, we crafted our sincerest Happy Mother's Day wishes in a cool visual message composed of 5 ordered pins. In the Pinterest spirit of composing unique collections, we crafted boards full of style options for each part of the message. But for one part of the message there's a catch: Mom's real name. For that, our Pinterest team designed pins in multiple flavors, creating a gallery of the most popular 250 names. Don't see yours? Just shoot us a note and we'll make one on demand. All told, we've created over 300 styled pins designed to easily spread the love this Mother's Day. Was it tough? A little, but it's the least we could do to give our thanks. We love you Mom. All of you.

Strategy and Execution

This was a never-been-done-before project on Pinterest for the perfect audience at the perfect time (with a hell of a lot of agency support for personalization and realtime content generation).


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