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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Branded Series, Fashion, Instagram, YouTube
finalist
adidas Originals SHPTLKS
Our objective was to excite and engage our largest streetwear community and satisfy their thirst to…
Instagram Story
adidas Originals Superstar Instagram Story
We were tasked by adidas Originals to introduce the next generation of influencers for the Supersta…
Launch Campaign
finalist
adidas Reverse Retro. Rebooted.
The adidas Reverse Retro program is a NHL-wide alternative jersey release where adidas pulls design…
Brand Identity, Brand Redesign
finalist
audience honor
Adidas Runtastic Rebranding
We have been running and training with our users for almost ten years. At Runtastic, we are as dyna…
Integrated Campaign
adidas Skateboarding Goes BEYOND THE STREETS
"Skateboarding alongside graffiti and street art share a history of creative rebellion. With BEYOND…
Gamification
finalist
adidas Team Messi #FASTORFAIL
How do we get Leo Messi fans fired up for the footballer's latest signature collection? Invite them…
Facebook Campaign, Consumer Brand, Video
finalist
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for…
Contest or Promotion, Technology, Multi-Platform Partnership, Online Community, Call to Action, User-Generated Content
winner
gold honor
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Branded Content
Adobe Collabograms
Adobe Photoshop asked us to revamp their social media content in 2016 with a campaign that's innova…
Art Direction, Contest or Promotion, Graphics, Images, Technology, Multi-Platform Partnership, Multi-Platform Campaign, Online Community, Call to Action, Storytelling, User-Generated Content
winner
bronze honor
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Multicultural Community Engagement
finalist
gold honor
audience honor
Adobe Diverse Voices: 'When I See Myself'
In celebration of Black creativity, Adobe and Complex partnered on an impactful campaign dedicated …
Launch Campaign
finalist
Adobe Express Launch
Adobe Express tasked us with a monumental challenge – to ignite a viral launch campaign on TikTok t…
Pinterest
winner
Adobe for Education Pinterest Re-Launch
Technology is changing and evolving the job market at a rate that leaves students' futures unclear …
Mid-Range Media Buying Strategy
winner
audience honor
Adobe for Education: Igniting Creativity in the Classroom
Technology is changing and evolving the job market at a rate that leaves students' futures unclear …
Technology
finalist
audience honor
Adobe Inspires Students Beyond The Classroom
To teach students how to use Adobe's Creative Cloud applications to achieve success, and to inspire…
Twitter Presence
Adobe Lightroom Twitter
The photography community is particularly active on Twitter, and as algorithms were changing on oth…
Gamification
winner
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Contest or Promotion
finalist
bronze honor
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Facebook
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Art Direction, Graphics
finalist
gold honor
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Facebook Brand Presence
Adobe Photoshop Fans Make Creativity Count
When a Photoshop customer boots up the software for the first time, she or he is presented with a b…
Integrated Campaign
Adobe Photoshop’s 25th Anniversary "25 Under 25 Campaign"
To celebrate Photoshop's 25th Anniversary, Adobe was tasked with not only creating awareness for ho…
Storytelling
finalist
gold honor
Adobe Stock Film Festival
Background In March, as the Covid-19 pandemic escalated, much of the world sheltered …
Instructional
finalist
audience honor
Adobe Students - Inspiring the Next Generation of Creators
To inspire Adobe Students by showcasing instructional videos from some of the best creators on soci…
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