Best Branded Podcast in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best Branded Podcast

This award honors the most creative and effective use of a podcast by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Branded Podcast

Rachel Maddow Presents: Bag Man, an MSNBC Podcast

Bag Man, Rachel Maddow's first original podcast, shed new light on the crimes and ultimate resignation of Vice President Spiro Agnew, whose scandal was overshadowed by Watergate in 1973. In her signature style, Rachel Maddow worked to unearth a story many others had missed, threading together seemingly disconnected details to bring this incredible…

Finalists

Branded Podcast

Escape At Dannemora: Real Crime Profile Podcast Series

Escape At Dannemora is a limited series based on the stranger than fiction 2015 prison break of two inmates from the Clinton Correctional facility in upstate New York, and the married female prison worker who aided in their escape. To introduce fans of true crime and the limited series genre to Escape at Dannemora in a credible, engaging and orga…

Branded Podcast

UnErased: The History of Conversion Therapy in America

Over 700,000 people in America have been subjected to conversion therapy, the dangerous and controversial ex-gay treatment. UnErased tells their stories.The podcast docuseries UnErased was developed to help build awareness and protect LGBTQ youth from conversion therapy. Created by Focus Features, Stitcher, Limina House, and Jad Abumrad of Radiola…

Branded Podcast

AARP's 'The Perfect Scam' Podcast

AARP's goal with this podcast was to create an entertaining vehicle to raise awareness and provide information on how the 50+ community can best protect themselves and their families from scams and fraud.

Branded Podcast

Breach: A Podcast by Carbonite Exploring Data Breaches & Cybersecurity

Carbonite, a leader in data protection – known mostly for their consumer offering – needed help building trust and preference with IT business decision makers to align with their new business brand positioning. Collectively, our goals were to:- Connect with IT decision makers and influencers in a unique way through emerging media- Showcase the…

Branded Podcast

Exchanges at Goldman Sachs Podcast

In an effort to position Goldman Sachs as a thought leader in both the financial industry and in the public discourse, the firm produces a number of recurring content series highlighting insights from Goldman Sachs' economists, researchers, analysts and experts.Exchanges at Goldman Sachs is a serial podcast produced by Goldman Sachs' in-house cont…

Nominees

Branded Podcast

AT&T Hello Lab Presents "Suspect"

The future of entertainment will require engaging all human senses. Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows. Beyond that, social media and niche podcast communities have become the new …

Branded Podcast

Command Line Heroes

Open source software is changing the world—often quietly, behind the scenes. The first command line heroes created Linux, an open operating system that anyone could use and customize for themselves. Now, much of the infrastructure running the internet is developed in the open. Open source development lets people choose how they make software, what they want…

Branded Podcast

Flipping the Game Podcast

In partnership with award-winning podcasting company Gimlet Creative, Reebok produced a three-episode branded podcast series – its first ever – titled "Flipping the Game." It highlights the Reebok Classic Freestyle shoe and its storied history as the world's first fitness shoe made specifically for women. Through rich storytelling, the podcast was built to …

Branded Podcast

Fortune Favors the Bold

The way we think about money today—including who has it, who doesn't, who can get it and how—is shaped by unwritten rules and assumptions based more on antiquated notions than what's actually possible. Fortune Favors the Bold, a branded podcast by Mastercard & Gimlet Creative, is about the unique and changing role money plays in our lives, and about what h…

Branded Podcast

Over 70% of a typical U.S. investor's portfolio is concentrated in U.S. equities and bonds, yet more than three quarters of global economic output comes from the rest of the world. This is called home bias. And if you have home bias, your investments are missing out on a world of opportunity.OppenheimerFunds is a global asset manager that has been serving i…

Branded Podcast

Seeking Wisdom is a podcast from Drift about personal & professional growth -- but it's told from the perspective from inside of the company. The podcast originally started as a conversation between Founder/CEO David Cancel and VP of Marketing Dave Gerhardt about the things they were learning as the company was getting started -- from how they set goals, to…

Branded Podcast

Thrive Global Podcast

The Thrive Global Podcast with iHeartRadio, hosted by Arianna Huffington, Founder and CEO of Thrive Global, aims to elevate the mission of Thrive Global. Thrive Global's mission is to unlock human potential by ending the stress and burnout epidemic. We offer companies and individuals sustainable, science-based solutions to enhance both mental and physical w…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.