CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

AARP's 'The Perfect Scam' Podcast

Finalist in Branded Podcast

Objective

AARP's goal with this podcast was to create an entertaining vehicle to raise awareness and provide information on how the 50+ community can best protect themselves and their families from scams and fraud.

Strategy

AARP's demographic is especially susceptible to scams so fighting fraud is one of AARP's top priorities. AARP Studios partnered with AARP's Fraud Watch Network to produce this podcast.

The podcast includes real, compelling storytelling but also covers valuable information for our audience so that they are not conned or scammed.

AARP's new weekly podcast The Perfect Scam profiles America's biggest scam stories. Hosted by Will Johnson, former Discovery Channel podcast host/producer, and leading fraud expert and AARP Fraud Watch Network Ambassador Frank Abagnale, the series introduces listeners to compelling personal stories from scam victims and their families. Interviews with professional con artists and leading experts in the topic allow Will and Frank to pull back the curtain on how scammers operate and share tips with listeners on how best to protect themselves.


Results

Our podcast was featured on the front page of Apple Podcasts and reached more than 700,00 listeners in our first year. We also peaked at number 14 in our section, "News & Politics."

Media

Produced by

AARP Studios

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.