12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

AARP's 'The Perfect Scam' Podcast

Entered in Branded Podcast

Objective

AARP’s "The Perfect Scam" podcast profiles America’s biggest scam stories. The series introduces listeners to compelling personal stories from scam victims and their families. Interviews with professional con artists and leading experts pull back the curtain on how scammers operate to educate listeners on how best to protect themselves from fraud.

Strategy

Fraud is a billion dollar a year industry that continues to grow. AARP is on the forefront of fighting fraud. As a form of prevention, part of AARP's mission is to educate people of all ages on new and ongoing forms of fraud. As a part of this initiative, "The Perfect Scam" podcast employs captivating interviews told in a true crime format to protect the public and increase awareness about fraud.

Results

"The Perfect Scam" podcast was featured on the front page of Apple Podcasts.

The podcast also helped increase traffic to AARP’s Fraud Watch Network Hepline (a free resource for AARP members and nonmembers alike, that provides callers with information on how to protect themselves and their families from fraud).

Media

Produced by

AARP

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.