CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

AARP's 'The Perfect Scam' Podcast

Finalist in Branded Podcast

About this entry

AARP’s "The Perfect Scam" podcast profiles America’s biggest scam stories. The series introduces listeners to compelling personal stories from scam victims and their families. Interviews with professional con artists and leading experts pull back the curtain on how scammers operate to educate listeners on how best to protect themselves from fraud.

Why does this entry deserve to win?

Fraud is a billion dollar a year industry that continues to grow. AARP is on the forefront of fighting fraud. As a form of prevention, part of AARP's mission is to educate people of all ages on new and ongoing forms of fraud. As a part of this initiative, "The Perfect Scam" podcast employs captivating interviews told in a true crime format to protect the public and increase awareness about fraud.

Results

"The Perfect Scam" podcast was featured on the front page of Apple Podcasts.

The podcast also helped increase traffic to AARP’s Fraud Watch Network Hepline (a free resource for AARP members and nonmembers alike, that provides callers with information on how to protect themselves and their families from fraud).

Media

Produced by

AARP

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.