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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Additional Filters
YouTube Presence
finalist
bronze honor
AARP
On AARP's YouTube channel, we bring stories to life that challenge outdated perceptions of aging an…
Contest or Promotion
AARP - In Good Company
Having strong social connections are essential elements to an individual's physical and mental well…
Contest or Promotion
AARP Fit & Fun Health Challenge
The CDC explains, “many people 50+ know they need and want help to focus on staying healthy, but ma…
Brand Voice
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok
,
TikTok Presence
,
Vertical Video
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Voice
finalist
gold honor
audience honor
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok Presence
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok
finalist
AARP TikTok: "When Gen X _____" Series
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok
finalist
AARP TikTok: Gen X ASMR Series
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Social Good Campaign
AARP: Asian American Veterans Since The Birth of the Nation
How might we give care and advocate for the needs of Asian America and Pacific Islander (AAPI) V…
Online Community
,
Facebook
winner
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Branded Series
AARP's 'Road to Wizdom'
AARP seeks to challenge outdated beliefs of what it means to age and to spark new solutions so we c…
Branded Podcast
finalist
AARP's 'The Perfect Scam' Podcast
AARP's goal with this podcast was to create an entertaining vehicle to raise awareness and provide …
Branded Podcast
finalist
AARP's 'The Perfect Scam' Podcast
AARP’s "The Perfect Scam" podcast profiles America’s biggest scam stories. The series introduces li…
Facebook Video
AARP's Disrupt Aging Rapid Response Video Series
We are bombarded with visual stereotypes of aging and ageist attitudes. Images in media portray agi…
YouTube Partnership
AARP's Letters From D-Day Narrated By Bryan Cranston
At least 4 million of our AARP members are in the military or are veterans. We try to repay their d…
YouTube Presence
AARP's YouTube Shorts
AARP's YouTube Shorts are dedicated to expanding our digital reach by delivering positive and infor…
Real Time Response
Aarya on Disney+ Hotstar: Shashi Tharoor’s Debut
For the new original series on Disney+ Hotstar VIP, Aarya, we noticed a recurring comment on o…
Multi-Platform Campaign
,
Instagram Reels
,
Music & Dance
,
User-Generated Content
finalist
Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in Ind…
Pharma & Healthcare
finalist
silver honor
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Organic Promotion
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Real Time Response
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
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