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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
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Social Media for Sports
NBA: #BIGNBAXMAS
The NBA became “Social Media Santa Claus" on December 18, 2012 through its #BIGNBAXmas Twitter camp…
Creative Use of Technology, Integration with Traditional Media, News & Media, Real Time Response
winner
silver honor
NBC Big Board - Setting A New Standard in Data Journalism
Election 2024 marked the first time in more than 20 years that NBC ranked #1 in viewer ratings (acc…
Facebook Live
NBC Left Field - Apollo 11 "Moon Landing" Live Watch Party
One of NBC Left Field's overall goals is to be an experimental hub for style, treatment and audien…
Creative use of Technology
NBC Left Field, "Field Phone"
While NBC Left Field is focused on digital distribution, we also wanted to honor our company's leg…
Snapchat Presence
finalist
audience honor
NBC News "Stay Tuned" Snapchat Show
NBC News Digital is constantly looking for new ways to reach and engage new audiences. We launched…
Facebook Live
NBC News "Total Eclipse 2017" - Facebook Live
In the days leading up the total solar eclipse, all people wanted to know is where they could see …
Social Media for News
NBC News 2012 Election Night
NBC News paired its top-rated 2012 Election Night broadcast with in-depth coverage across the socia…
Social Media for News
finalist
NBC News and MSNBC Pioneer Best Practices in Social TV
Real-time social media integration into TV is changing the conversation in the newsroom – and MSNBC…
Chatbots
NBC News BETTER Sleep SMS Bot
A good night's sleep is crucial to good health and a lot of common sleep issues can be tackled by b…
Instagram Brand Presence
NBC News on Instagram
NBC News has been harnessing the power of visual storytelling since its first broadcast in 1938. In…
News
NBC News Social Media
NBC News offers a collection of powerful brands that deliver compelling, diverse, and engaging stor…
TikTok Presence
NBC News TikTok
NBC News had a big initiative for TikTok in 2022: to grow young audience by being a trusted voice o…
News & Media, Facebook Live
finalist
NBC News: Decision 2016
For NBC News' election day coverage on social platforms, we had several objectives: Provide a servi…
Multi-Platform Campaign, Physical & Digital, User-Generated Content
finalist
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
Long Form Video
NBC News: How Fake News Helps a Macedonia Teen Strike It Rich
The concept of fake news came to dominate the news cycle before and after the vote, with one analys…
Data Visualization
finalist
bronze honor
NBC News: United States of Trump
As the country witnessed the making of a presidential candidate like no other, two intrepid NBC New…
Physical & Digital, Virtual Reality
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy …
2012 Olympics
finalist
NBC Olympics
Known as the first “Social Olympics," the 2012 London Games set the bar for how notable events are …
Tumblr
NBC on Tumblr
NBC respects and admires Tumblr's fan world. We honor the unique language and applaud fan content. …
Snapchat, Real Time Response
NBC's The Voice Interacts with Fans on Snapchat for Valentines Day
NBC's hit singing competition The Voice wanted to give their fans something special for Valentine's…
Humor, Meme
finalist
NBC’s #RejectedCandyHearts
The NBC social team is all about romance – although Cupid might disagree, since the team honored…
Live Events
finalist
NBCU Cable Entertainment Upfront Social Lounge
Television network upfronts are traditionally insider events aimed at enticing advertisers to buy m…
Integration with Traditional Media, Public Service Announcement, Social Activism, Social Good Campaign, Storytelling, Vertical Video
finalist
NBCUniversal Creative Impact Lab: Girls Write Now
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
Public Service Announcement, Social Activism, Social Good Campaign, Storytelling, Vertical Video
NBCUniversal Creative Impact Lab: The King's Trust
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
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