THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Creative Use of Technology

This category honors the most innovative integration of technology in a marketing campaign, original content or initiative. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

Creative Use of Technology
finalist
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Creative Use of Technology
finalist
NBC Big Board - Setting A New Standard in Data Journalism
Election 2024 marked the first time in more than 20 years that NBC ranked #1 in viewer ratings (acc…
Creative Use of Technology
finalist
Nike - Victory Mode
In the summer of 2024, Nike launched a new brand identity focused on winning alongside the world’s …
Creative Use of Technology
finalist
A Full Plate – Singapore’s Largest Food Donation Drive
Food insecurity in Singapore is not just about hunger—it’s about undernourishment. Vulnerable commu…
Creative Use of Technology
finalist
American Century Investments “Beat the Bot” Charity Challenge at the 2024 American Century Champions
In 2024, American Century Investments (ACI) set out to redefine sports sponsorship at the American …
Creative Use of Technology
finalist
Sweet Connections
CAMPAIGN SUMMARY To promote the new Grandma McFlurry to multicultural consumers, McDonald’s intr…
Creative Use of Technology
finalist
The Luxury Collection – Mixed Reality
In an age where the social and digital landscape is seemingly oversaturated with content, we set ou…
Creative Use of Technology
finalist
The Shotline
In 2023 alone, there were 656 mass shootings and 43,188 victims in the U.S., making it the second-w…

Nominees

Creative Use of Technology
Fallen Gravity: Art, Blockchain, and Music of The Stars
Fallen Gravity set out to push the boundaries of art, technology, and space exploration, expanding …
Creative Use of Technology
Jesse Lingard’s Viral Goal Beyond the Pitch
The main objective of the campaign was to boost the organic reach of Jesse Lingard and Vertex CGI o…
Creative Use of Technology
Kia TikTok Creator Configurator
Up to this point, the online car configurator has been the industry staple. However, the younger de…
Creative Use of Technology
Maybelline Lifts Lashes to a Sky High Sellout
Maybelline South Africa set out to maximize brand awareness and organic reach for its Sky High Masc…
Creative Use of Technology
Mercedes-Benz G-Turn Hammer
Mercedes-Benz set out to showcase the engineering excellence and innovation behind the all-electric…
Creative Use of Technology
Neuberger Berman “Artify Yourself” by COFFEE Labs
For Neuberger Berman Private Wealth, client events aren’t just about gatherings—they’re about immer…
Creative Use of Technology
STIHL Weather-Based Social Targeting
STIHL Inc. recognizes the role weather plays in consumers’ lives and developed a targeted weather-d…
Creative Use of Technology
Samsung - "The Six"
Samsung Electronics has a massive global advertising ecosystem, spanning hundreds of millions of sm…
Creative Use of Technology
TEAM LEWIS x Northern Data Group: The Glass Hermit
Northern Data Group is an AI infrastructure provider; data centers, cloud, GPUs, HPC. A lot of tech…
Creative Use of Technology
Whatnot! - The Game Show
Whatnot is the largest livestream shopping platform in the U.S. Their business is based on live-str…