THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Creative Use of Technology

This category honors the most innovative integration of technology in a marketing campaign, original content or initiative. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

Creative Use of Technology
finalist
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Creative Use of Technology
finalist
NBC Big Board - Setting A New Standard in Data Journalism
Election 2024 marked the first time in more than 20 years that NBC ranked #1 in viewer ratings (acc…
Creative Use of Technology
finalist
Nike - Victory Mode
In the summer of 2024, Nike launched a new brand identity focused on winning alongside the world’s …
Creative Use of Technology
finalist
A Full Plate – Singapore’s Largest Food Donation Drive
Food insecurity in Singapore is not just about hunger—it’s about undernourishment. Vulnerable commu…
Creative Use of Technology
finalist
American Century Investments “Beat the Bot” Charity Challenge at the 2024 American Century Champions
In 2024, American Century Investments (ACI) set out to redefine sports sponsorship at the American …
Creative Use of Technology
finalist
Sweet Connections
CAMPAIGN SUMMARY To promote the new Grandma McFlurry to multicultural consumers, McDonald’s intr…
Creative Use of Technology
finalist
The Luxury Collection – Mixed Reality
In an age where the social and digital landscape is seemingly oversaturated with content, we set ou…
Creative Use of Technology
finalist
The Shotline
In 2023 alone, there were 656 mass shootings and 43,188 victims in the U.S., making it the second-w…

Nominees

Creative Use of Technology
Fallen Gravity: Art, Blockchain, and Music of The Stars
Fallen Gravity set out to push the boundaries of art, technology, and space exploration, expanding …
Creative Use of Technology
Jesse Lingard’s Viral Goal Beyond the Pitch
The main objective of the campaign was to boost the organic reach of Jesse Lingard and Vertex CGI o…
Creative Use of Technology
Kia TikTok Creator Configurator
Up to this point, the online car configurator has been the industry staple. However, the younger de…
Creative Use of Technology
Maybelline Lifts Lashes to a Sky High Sellout
Maybelline South Africa set out to maximize brand awareness and organic reach for its Sky High Masc…
Creative Use of Technology
Mercedes-Benz G-Turn Hammer
Mercedes-Benz set out to showcase the engineering excellence and innovation behind the all-electric…
Creative Use of Technology
Neuberger Berman “Artify Yourself” by COFFEE Labs
For Neuberger Berman Private Wealth, client events aren’t just about gatherings—they’re about immer…
Creative Use of Technology
STIHL Weather-Based Social Targeting
STIHL Inc. recognizes the role weather plays in consumers’ lives and developed a targeted weather-d…
Creative Use of Technology
Samsung - "The Six"
Samsung Electronics has a massive global advertising ecosystem, spanning hundreds of millions of sm…
Creative Use of Technology
TEAM LEWIS x Northern Data Group: The Glass Hermit
Northern Data Group is an AI infrastructure provider; data centers, cloud, GPUs, HPC. A lot of tech…
Creative Use of Technology
Whatnot! - The Game Show
Whatnot is the largest livestream shopping platform in the U.S. Their business is based on live-str…
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