THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 10th Annual Shorty Awards Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

Winner

Chatbots
winner
Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Mountain Dew is the unofficial fuel of gamers everywhere. To solidify Mountain Dew's positioning in…

Finalists

Chatbots
finalist
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Chatbots
finalist
SNICKERS Hungry Roadtrip Chatbot
SNICKERS launched 'Hunger Bars' in 2015, putting the "You're Not You When You're Hungry" campaign i…
Chatbots
finalist
audience honor
Shameless Messenger Bot
With impressive season-over-season viewership growth and an influx of new followers, the excitement…
Chatbots
finalist
VMA Best New Artist Voting Chatbot
Let's be honest, talking to a robot can be kind of weird. At MTV, we saw this as an opportunity to …
Chatbots
finalist
Western Union Facebook Bot Launch
The overall objective of the Western Union Facebook BOT campaign was to drive awareness and usage o…

Nominees

Chatbots
American Assassin
As well as being a major operator of cinema exhibition circuits and movie producers, Roadshow distr…
Chatbots
BotBot, the bot that builds bots
Chatbots allow companies to improve customer service and increase sales. But, however simple they a…
Chatbots
Daddy’s Home 2 Dad Jokebot
Who doesn't love a great dad joke? The DADDY'S HOME dads are back, and they're ready to show off th…
Chatbots
finalist
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Chatbots
Greatist's Facebook Messenger Bot
Greatist is a leading health and wellness brand, encouraging millions of millennials to live with a…
Chatbots
How To Make the Internet Embrace a Super-Stalker Through a Chatbot
As part of a larger campaign focused on reach, tune-in, and fan growth for AT&T/DirecTV's The Audie…
Chatbots
Malibu, the Summer DNA
Ahh, Summer holidays!For Young Fun Starters, basically higher education students, this means enjoyi…
Chatbots
winner
Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Mountain Dew is the unofficial fuel of gamers everywhere. To solidify Mountain Dew's positioning in…
Chatbots
NBC News BETTER Sleep SMS Bot
A good night's sleep is crucial to good health and a lot of common sleep issues can be tackled by b…
Chatbots
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a …
Chatbots
finalist
SNICKERS Hungry Roadtrip Chatbot
SNICKERS launched 'Hunger Bars' in 2015, putting the "You're Not You When You're Hungry" campaign i…
Chatbots
finalist
audience honor
Shameless Messenger Bot
With impressive season-over-season viewership growth and an influx of new followers, the excitement…
Chatbots
finalist
VMA Best New Artist Voting Chatbot
Let's be honest, talking to a robot can be kind of weird. At MTV, we saw this as an opportunity to …
Chatbots
Visit Utah - More Mountain Time
To educate and inspire winter enthusiasts to travel and explore the natural beauty that Utah has to…
Chatbots
finalist
Western Union Facebook Bot Launch
The overall objective of the Western Union Facebook BOT campaign was to drive awareness and usage o…