11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 10th Annual Shorty Awards
Best Use of Chatbots
This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.
Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Mountain Dew is the unofficial fuel of gamers everywhere. To solidify Mountain Dew's positioning in the gaming world we created a compelling, authentic and engaging campaign optimized for an audience on Twitch, called Rig Up. The program was meant to drive followers on the Twitch channel, increase engagement during live broadcasts, and elevate b...
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions.GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew exi...
SNICKERS Hungry Roadtrip Chatbot
SNICKERS launched 'Hunger Bars' in 2015, putting the "You're Not You When You're Hungry" campaign idea right into consumers' hands. With hunger symptoms on each pack, fans could use the bars to call each other out for bad behavior, with SNICKERS as the solution.In the summer of 2017, Hunger Bars came back with new symptoms and old favorites. We ...
Shameless Messenger Bot
With impressive season-over-season viewership growth and an influx of new followers, the excitement around Shameless is palpable across social and digital communities. As part of the Season 8 launch, Showtime sought to capitalize on the show's passionate fan base and build engagement with its active 5M+ social community through an innovative Fac...
VMA Best New Artist Voting Chatbot
Let's be honest, talking to a robot can be kind of weird. At MTV, we saw this as an opportunity to create an experience that turned passive chatbot behavior into an active voting experience for our fans, letting them choose the winner of the Best New Artist category at the 2017 Video Music Awards.Our audience is always looking for new ways to ex...
Western Union Facebook Bot Launch
The overall objective of the Western Union Facebook BOT campaign was to drive awareness and usage of the bot within the Facebook Messenger platform. Thus providing a money transfer solution that was integrated into our consumer's everyday life. The activation within this platform was utilized to help drive brand reappraisal and position Western ...
As well as being a major operator of cinema exhibition circuits and movie producers, Roadshow distribute films for major international production houses across cinema, VOD and at-home entertainment.For the Australian theatrical launch of 'American Assassin', they tasked us to facilitate awareness of the story and characters; proving it's more than just a ...
BotBot, the bot that builds bots
Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires considerable creative and technical expertise, time, and money. These restraints make chatbots inaccessible to most small businesses.BotBot enables small businesses to build chatbots in minutes, not months, without assistanc...
Daddy’s Home 2 Dad Jokebot
Who doesn't love a great dad joke? The DADDY'S HOME dads are back, and they're ready to show off their best one-liners in an epic joke-off! This custom chatbot – which was active on Facebook, Twitter, Snapchat, Amazon Alexa, and Google Home – provided users with laugh after laugh. With an infinite supply of dad jokes that will make you laugh, cry, and som...
Greatist's Facebook Messenger Bot
Greatist is a leading health and wellness brand, encouraging millions of millennials to live with a healthy attitude. We're on a mission to empower everyone, everywhere to find and celebrate what's good for them. Every day, we give our audience real facts and doable steps for a healthier life. Our main goal for creating the Greatist Facebook Messenger Bot...
How To Make the Internet Embrace a Super-Stalker Through a Chatbot
As part of a larger campaign focused on reach, tune-in, and fan growth for AT&T/DirecTV's The Audience Network's new TV thriller and show adaptation of Stephen King's "Mr. Mercedes", we needed a way to communicate one-on-one with a cult of die-hard fans on social platforms who wanted a deeper relationship with the show and its characters.
Malibu, the Summer DNA
Ahh, Summer holidays!For Young Fun Starters, basically higher education students, this means enjoying the best things in life: fun, love, disconnection, friendship, freedom, endless happiness… It is the time to create memories of a lifetime. Malibu, the rum liquor brand, wants to be part of these memories. The big competitors are spending a lot of money s...
NBC News BETTER Sleep SMS Bot
A good night's sleep is crucial to good health and a lot of common sleep issues can be tackled by building better sleep habits. That's why we created our 7 Day Sleep BETTER SMS Bot, an expert-led, personalized text messaging program that would help users unlock the secrets to better sleep by giving them the tools to understand their individual sleep patte...
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a deeper exploration of the city, staying longer and spending more on local businesses. At a moment in time where NYC is facing its largest tourist influx ever (60mm+ in 2018), and is awash in the generic chain businesses catering to them, we aimed instead to ...
Visit Utah - More Mountain Time
To educate and inspire winter enthusiasts to travel and explore the natural beauty that Utah has to offer and how best to utilize The Greatest Snow on Earth®. Utah in the winter is the state to be in, especially for the powder hounds and the individuals who take après-ski seriously. With 10 ski resorts less than an hour from Salt Lake City International A...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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