THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 10th Annual Shorty Awards Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

Winner

Chatbots
winner
Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Mountain Dew is the unofficial fuel of gamers everywhere. To solidify Mountain Dew's positioning in…

Finalists

Chatbots
finalist
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Chatbots
finalist
SNICKERS Hungry Roadtrip Chatbot
SNICKERS launched 'Hunger Bars' in 2015, putting the "You're Not You When You're Hungry" campaign i…
Chatbots
finalist
audience honor
Shameless Messenger Bot
With impressive season-over-season viewership growth and an influx of new followers, the excitement…
Chatbots
finalist
VMA Best New Artist Voting Chatbot
Let's be honest, talking to a robot can be kind of weird. At MTV, we saw this as an opportunity to …
Chatbots
finalist
Western Union Facebook Bot Launch
The overall objective of the Western Union Facebook BOT campaign was to drive awareness and usage o…

Nominees

Chatbots
American Assassin
As well as being a major operator of cinema exhibition circuits and movie producers, Roadshow distr…
Chatbots
BotBot, the bot that builds bots
Chatbots allow companies to improve customer service and increase sales. But, however simple they a…
Chatbots
Daddy’s Home 2 Dad Jokebot
Who doesn't love a great dad joke? The DADDY'S HOME dads are back, and they're ready to show off th…
Chatbots
Greatist's Facebook Messenger Bot
Greatist is a leading health and wellness brand, encouraging millions of millennials to live with a…
Chatbots
How To Make the Internet Embrace a Super-Stalker Through a Chatbot
As part of a larger campaign focused on reach, tune-in, and fan growth for AT&T/DirecTV's The Audie…
Chatbots
Malibu, the Summer DNA
Ahh, Summer holidays!For Young Fun Starters, basically higher education students, this means enjoyi…
Chatbots
NBC News BETTER Sleep SMS Bot
A good night's sleep is crucial to good health and a lot of common sleep issues can be tackled by b…
Chatbots
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a …
Chatbots
Visit Utah - More Mountain Time
To educate and inspire winter enthusiasts to travel and explore the natural beauty that Utah has to…