ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

Finalists

finalist
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions.GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew exist…
finalist
SNICKERS Hungry Roadtrip Chatbot
SNICKERS launched 'Hunger Bars' in 2015, putting the "You're Not You When You're Hungry" campaign idea right into consumers' hands. With hunger symptoms on each pack, fans could use the bars to call each other out for bad behavior, with SNICKERS as the solution.In the summer of 2017, Hunger Bars came back with new symptoms and old favorites. We kn…
finalist
audience
Shameless Messenger Bot
With impressive season-over-season viewership growth and an influx of new followers, the excitement around Shameless is palpable across social and digital communities. As part of the Season 8 launch, Showtime sought to capitalize on the show's passionate fan base and build engagement with its active 5M+ social community through an innovative Faceb…
finalist
VMA Best New Artist Voting Chatbot
Let's be honest, talking to a robot can be kind of weird. At MTV, we saw this as an opportunity to create an experience that turned passive chatbot behavior into an active voting experience for our fans, letting them choose the winner of the Best New Artist category at the 2017 Video Music Awards.Our audience is always looking for new ways to expr…
finalist
Western Union Facebook Bot Launch
The overall objective of the Western Union Facebook BOT campaign was to drive awareness and usage of the bot within the Facebook Messenger platform. Thus providing a money transfer solution that was integrated into our consumer's everyday life. The activation within this platform was utilized to help drive brand reappraisal and position Western Un…

Nominees

American Assassin
As well as being a major operator of cinema exhibition circuits and movie producers, Roadshow distribute films for major international production houses across cinema, VOD and at-home entertainment.For the Australian theatrical launch of 'American Assassin', they tasked us to facilitate awareness of the story and characters; proving it's more than just a sh…
BotBot, the bot that builds bots
Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires considerable creative and technical expertise, time, and money. These restraints make chatbots inaccessible to most small businesses.BotBot enables small businesses to build chatbots in minutes, not months, without assistance,…
Daddy’s Home 2 Dad Jokebot
Who doesn't love a great dad joke? The DADDY'S HOME dads are back, and they're ready to show off their best one-liners in an epic joke-off! This custom chatbot – which was active on Facebook, Twitter, Snapchat, Amazon Alexa, and Google Home – provided users with laugh after laugh. With an infinite supply of dad jokes that will make you laugh, cry, and somet…
Greatist's Facebook Messenger Bot
Greatist is a leading health and wellness brand, encouraging millions of millennials to live with a healthy attitude. We're on a mission to empower everyone, everywhere to find and celebrate what's good for them. Every day, we give our audience real facts and doable steps for a healthier life. Our main goal for creating the Greatist Facebook Messenger Bot w…
How To Make the Internet Embrace a Super-Stalker Through a Chatbot
As part of a larger campaign focused on reach, tune-in, and fan growth for AT&T/DirecTV's The Audience Network's new TV thriller and show adaptation of Stephen King's "Mr. Mercedes", we needed a way to communicate one-on-one with a cult of die-hard fans on social platforms who wanted a deeper relationship with the show and its characters.
Malibu, the Summer DNA
Ahh, Summer holidays!For Young Fun Starters, basically higher education students, this means enjoying the best things in life: fun, love, disconnection, friendship, freedom, endless happiness… It is the time to create memories of a lifetime. Malibu, the rum liquor brand, wants to be part of these memories. The big competitors are spending a lot of money sho…
NBC News BETTER Sleep SMS Bot
A good night's sleep is crucial to good health and a lot of common sleep issues can be tackled by building better sleep habits. That's why we created our 7 Day Sleep BETTER SMS Bot, an expert-led, personalized text messaging program that would help users unlock the secrets to better sleep by giving them the tools to understand their individual sleep pattern…
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a deeper exploration of the city, staying longer and spending more on local businesses. At a moment in time where NYC is facing its largest tourist influx ever (60mm+ in 2018), and is awash in the generic chain businesses catering to them, we aimed instead to in…
Visit Utah - More Mountain Time
To educate and inspire winter enthusiasts to travel and explore the natural beauty that Utah has to offer and how best to utilize The Greatest Snow on Earth®. Utah in the winter is the state to be in, especially for the powder hounds and the individuals who take après-ski seriously. With 10 ski resorts less than an hour from Salt Lake City International Air…