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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Real Time Response
finalist
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Contest or Promotion
Mastercard Kid's Concierge
The World Mastercard has a Travel Concierge service that the cardholder can call at all stages in t…
Financial Services
,
Branded Content
Mastercard League of Legends Esports
In 2018, Mastercard entered a groundbreaking partnership with Riot Games’ League of Legends esports…
Multi-Platform Campaign
finalist
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Video
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Multi-Platform Campaign
,
Photography and Graphics
finalist
MasterCard Travel Campaign
In 2014 we set out to grow MasterCard leadership in the Travel category. Although no card is more a…
Emojis
MasterCard World Emoji Day
While in years past, July 17th was like any other day of the year, 2014 marked the inaugural annual…
Social Media Tool
MasterCard's Conversation Suite: Bringing Insights and Analytics to Social
MasterCard sought to increase the company's social share of conversation among key stakeholder audi…
Filter/Lens
Mastercard® & Stand Up To Cancer Snapchat Lens
Mastercard wanted to encourage customers to do something magnificent through their dining and groce…
Campaign by Diverse-Owned Businesses
,
Extended Reality
finalist
audience honor
Mastercard® Immersive Tour of the Miami Design District
Mastercard’s Priceless.com provides Mastercard cardholders exclusive access to unforgettable experi…
Real Time Response
finalist
Mastering the Moment: Lenovo’s Real-Time Social Strategy Drives Viral Engagement
At Lenovo, we believe real-time engagement is more than just responding to trends—it’s about creati…
Email
finalist
audience honor
MASTERPIECE Mystery! Insider Email
In the email arena, MASTERPIECE's core effort has been on our weekly, general emails that support t…
Multi-Platform Campaign
,
Hashtag
,
Call to Action
,
PSA
winner
bronze honor
audience honor
Mat Kar Forward
BACKGROUND Digital footprints have real world consequences Communicating in the dig…
Micro-site
winner
audience honor
Match Group x Visible Partner to Launch a Singles Registry
Bachelor parties, wedding gifts, baby showers-- couples get it all. Now it's about time they return…
Branded Content
Match Made In Hell
As the most iconic brand in the category, 25 year old Match has high awareness, but with fast growi…
Dating
finalist
Match Presents: Let’s Make Love With Rebel
Viral Nation’s recurring client, Match, approached our team with an initiative developed by their b…
Website/App
Material: The Presidio
Having completed a recent rebrand, the Presidio of San Francisco approached Material to define a ne…
Auto
,
Extended Reality
finalist
Matra
Matra is a revered French automobile company dating back to 1945 that produced automotive racing an…
Beauty
Matrix Content Club
Agency Guacamole partnered with haircare brand Matrix on a year-long influencer program called "Mat…
Event & Experiential
Matrix Super Sync
On April 17, 2025, professional hair care brand Matrix hosted an event to generate buzz around thei…
Short Form Video
,
Single Post or Activation
,
Sports
finalist
Matt Rempe, Office Temp
In April 2024, BODYARMOR Sports Drink established a partnership as the OFFICIAL SPORTS DRINK of the…
Brand Partnership
Mattel x Heidi Klum's 23rd annual Halloween Party
As a continued celebration of Barney's triumphant return to television in the animated series Barne…
Branded Series
Matter of Impact series
The Matter of Impact is our quarterly online magazine aimed at providing non-monetary support to gr…
Auto
,
Instagram Partnership
finalist
bronze honor
Matthew McConaughey The Road Ahead Series
Nearly 50% of those in market to purchase a Lincoln are parents -- many with children of driving ag…
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